Supriya Ghosh (Editor)

Buena Vista (brand)

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Parent organization  Walt Disney Television
Buena Vista (brand) httpsiytimgcomviqOqXSOUQCYhqdefaultjpg

Buena Vista is a brand name which was historically often used for divisions and subsidiaries of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on Buena Vista Street in Burbank, California. (The studio lot is also home to the Company's corporate headquarters, the Team Disney Burbank building.) The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the Disney Castle image to signal the affiliation between Buena Vista and Disney. The name means, literally, "good view" in the Spanish language.

The brand was originally used for the Buena Vista Distribution company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO until 1956 because of preexisting contracts. Disney semi-retired the Buena Vista name in May 2007.

The Walt Disney World Resort is located in the city of Lake Buena Vista, Florida. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.

Reorganization

The following Buena Vista brands have been retired or renamed to a Disney and/or ABC name, in accordance to the company's branding strategy. BVS and Lake Buena Vista however, did not change their name.

° Retained "Buena Vista" as its legal name

References

Buena Vista (brand) Wikipedia


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