Industry Insurance Key people Ram Kangatharan (CEO) Founded 1999 Type of business Private | Area served Australia Headquarters Brisbane Number of employees 1,300 | |
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Products vehicle, home and contents insurance, Travel Insurance, roadside assistance Website www.budgetdirect.com.au Profiles | ||
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Budget Direct is a low cost, value focused insurance brand of Auto & General headquartered in Brisbane, Australia. Their Car and Home Insurance policies are underwritten by Auto & General Insurance Company Limited. Auto & General Insurance Company is an Australian insurance company regulated by APRA and is an active member of the Insurance Council of Australia.
Contents
- Captain risky kicking goals budget direct car insurance
- Budget direct car insurance kicks
- Operations
- Advertising
- Awards
- References
Budget Direct is part of the Budget Insurance group, established in the early 1970s, which collects A$2 billion in premiums each year for the group's 6.8 million policies.
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Operations
Budget Direct operates three call centres located in Queensland at Kawana Waters, North Lakes as well as at the company's headquarters located in Toowong, Brisbane. The company also has multiple assessment centres in Brisbane, Sydney and Melbourne. As of August 2013, the company had over 550,000 policy holders and over 800 staff.
Advertising
Budget Direct's previous television advertisements depicted a couple called Michael and Michelle. The ads revolved around Michelle's mispronunciation of the word "Budget" whilst explaining the benefits of Budget Direct insurance to Michael who continually corrects her pronunciation. In August 2013 Budget Direct rebanded with an alien version of the shower ad with animated aliens instead of Michelle and Michael. This also included a reveal of a new brand positioning and logo created by Hulsbosch. In January 2014 it was reported that the brand had engaged 303Lowe with the release of new TV ads featuring a daredevil by the name of Captain Risky and tagline "We don't insure Captain Risky to keep prices low", to explain the brand's low to medium risk market positioning.
Awards
Budget Direct has won the CANSTAR award for Outstanding Value Car Insurance every year from 2007 to 2016. In 2015, Budget Direct won the Money Magazine Insurer of the Year award for their Car and Home Insurance products. They have also won the Money Magazine Cheapest Car Insurance award in 2014 and 2015.