Type Private Products Buckaroo | Industry Online Marketing Tools | |
Founded Mountain View, CA, United States (1999) Headquarters San Jose, CA, United States Key people Alan S. Fisher, Chairman, Co-Founder
Razi Mohiuddin, President, CEO, Co-Founder | ||
Buckaroo.com has created an online marketing product called Buckaroo. This product allows users to create and send several promotions types and track the results. The promotions created with Buckaroo can be sent through email and social media. All terms and conditions of the promotions are controlled by the user and all emails sent are opt-in.
Contents
The company is operated by its parent company Iron Speed, Inc. and the Buckaroo application was built with their software product, Iron Speed Designer.
Buckaroo
This tool lets small businesses create their own marketing promotions, which can be structured in several ways. An Instant Promotion is an announcement to a business's following. A Quick Coupon delivers a unique coupon code to all subscribers. Share-a-Deal invites recipients to forward the offer to their friends. Group Coupon allows the user to set a minimum number of sign-ups required to have the deal become active. Coupons are minted when this number is reached; a maximum can also be set. Tell-a-Friend requires each recipient to refer a certain number of people to receive the deal.
Buckaroo does not take a percentage of the revenue generated by the deal and does not sell access to its subscriber base; users provide their own email list and social media following.
Social Media Integration
On August 17, 2011, Buckaroo.com released the newest version of their tool. This release added the ability for users to connect to their Facebook page and Twitter feed and post their deals. This addition gave small business owners additional venues to promote their offerings.