Brujería is the Spanish-language word for "witchcraft". Brujería also refers to Practice-healers in the Americas (especially African Americans and the United States). Both men and women can practice; brujo(s) and bruja(s), respectively.
There is no sound etymology for this word, which appears only in Portuguese, Spanish, Catalan, and Galician (other romance languages use words derived from Latin strix, -igis, originally an owl). The word may be inherited from a Celtiberian substrate or it may derive from the Latin plusscius, -a, um (> plus + scius), a hapax attested in the Cena Trimalchionis, a central part in Petronius' Satyricon. Pluscia could have arisen from rhotacization of the /l/ and voicing of the /p/, pluscia> pruscia> bruscia> bruxa (Portuguese)> bruja (Spanish).
In the television series True Blood, Jesus Velasquez (played by Kevin Alejandro) is a Mexican brujo.
In the television series Constantine, the Brujería are revealed to be the series antagonists. They are depicted as ancient magical creatures cursed by God and rejected by Hell who were thought to have been destroyed by the Great Flood but have survived in hiding.
In the movie Paranormal Activity: The Marked Ones, actress Gloria Sandoval plays a bruja who is a part of a worldwide coven of witches.
In the television series Power, drug dealer Nomar Arcielo (played by Vinicius Machado) refers to FBI agent Angela Valdez (played by Lela Loren) as "bruja" due to his distrust of her.
In the television series Ash vs Evil Dead, Pablo's Uncle is a brujo who sends Ash on an ayahuasca trip, and helps him defeat a Deadite.
In Kate Karyus Quinn's young adult book Another Little Piece, brujas heal a cursed Annaliese who needs help switching bodies to live forever.
In the crime novel "The Wrong Side of Goodbye" by Michael Connelly, a character describes "an impromptu 'marriage' on the beach officiated by an artist friend who was ordained in a cult-like Mexican religion called brujería."
Azealia Banks released a series of videos on Instagram showing her cleaning up the remains of sacrificed chickens, claiming to be practicing brujería.
