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Bruce Gregory Friedrich (born August 7, 1969) is executive director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), organizations focused on replacing animal products with plant and culture-based alternatives.
Contents
- Markets food tech will save the world bruce friedrich change food fest
- Bruce friedrich effective advocacy farm sanctuary s 2015 hoe down
- Early life and education
- Work with PETA
- Teaching at Baltimore Freedom Academy
- Work with Farm Sanctuary
- Current endeavors
- Writing
- Multimedia
- References

Friedrich serves on the advisory board of the Christian Vegetarian Association and is a founding member of the Society of Ethical and Religious Vegetarians (SERV). He has appeared on NBC's Today Show, CNN, Fox News Channel, MSNBC, and Court TV. He was inducted into the United States Animal Rights Hall of Fame in 2004.

Friedrich is vegan and lives in Washington, D.C., with his wife, Alka Chandna, Ph.D.
Bruce friedrich effective advocacy farm sanctuary s 2015 hoe down
Early life and education
Friedrich was born in West Lafayette, Indiana on August 7, 1969. Friedrich's father is Gustav William Friedrich, Ph.D. (b. March 2, 1941) and his mother was Erena Rae Bakeberg Friedrich (February 15, 1941 - May 19, 2006). Gustav Friedrich is a Rutgers University distinguished professor and was Dean of the School of Communication, Information and Library Studies at Rutgers for ten years. Erena Rae Bakeberg Friedrich was an art director, graphic designer, and commercial illustrator.
Bruce Friedrich graduated from Norman High School (Norman, Oklahoma) in 1987. He served as president of the Cleveland County Young Democrats during his last two years of high school and campaigned for the late Sen. Paul Simon (D-Ill.) in 1990 during his first year of college. From 1990 to 1996, he worked in a shelter for homeless families and a soup kitchen in Washington, D.C. as a part of the Catholic Worker Movement. While he was working in the homeless shelter, a friend gave him Christianity and the Rights of Animals by Andrew Linzey, an Anglican Priest and professor of theology at Oxford University. "It changed my life," Friedrich later said.
In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion. He received an M.A. in Education from Johns Hopkins University. He received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif.
Friedrich married Alka Chandna in October 2002.
Work with PETA
Friedrich worked for People for the Ethical Treatment of Animals (PETA) from May 1996 to August 2009 in the Washington D.C. area. Friedrich wrote and made an audio recording of "Veganism in a Nutshell," a popular synopsis of the reasons some choose to go vegan. He appeared as a candidate on the 2004 Showtime reality series American Candidate.
As Director of Vegan Campaigns, Friedrich was responsible for producing Meet Your Meat, a video about factory farming narrated by Alec Baldwin.
In a 2010 essay, Friedrich explained his view of God's direction in working on behalf of animals:
"As a result of my prayer over [Andrew] Linzey's work and conversations with my spiritual director at St. Aloysius Catholic Church, my focus turned to animal protection, where it's stayed for the last 15 years. Since that time, I've occasionally been asked why I focus my efforts on protecting animals, rather than humans. So, as this Advent season begins, I decided to offer some thoughts on why I view working on behalf of animals -- and especially farmed animals -- as God's work."
In promoting vegetarianism from a Christian perspective, Friedrich has said, "The heart of this campaign is Jesus' call for mercy and compassion."
Teaching at Baltimore Freedom Academy
From August 2009 to May 2011, Friedrich was a teacher at the Baltimore Freedom Academy. He taught English, social justice, and government to 10th and 11th graders in the Baltimore inner city area.
Work with Farm Sanctuary
From May 2011 to September 2015, Friedrich worked for Farm Sanctuary in the Washington, D.C. area. As Senior Policy Director, Friedrich led Farm Sanctuary’s policy and litigation efforts and introduced the world to who farm animals are as individuals through the Someone, Not Something project. His articles on farm animal issues appear regularly in The Huffington Post, and Bruce has penned opinion pieces for USA Today, the Los Angeles Times, New York Daily News, and many other publications.
Current endeavors
From September 2015 to the present, Friedrich has been Executive Director of The Good Food Institute, and a Founding Partner of New Crop Capital.
His articles on farm animal issues appear regularly in The Huffington Post, and Bruce has penned opinion pieces for USA Today, the Los Angeles Times, New York Daily News, and many other publications.
Friedrich is a frequent lecturer and debater on college campuses, including Harvard University, Yale University, Princeton University, Cornell University, Stanford University, and dozens of other colleges and universities across the country.
Friedrich continues to advocate independently for vegetarianism/veganism and to reduce the suffering and oppression of animals.