Brownie Brittle is a food product produced by Sheila G. Brands.
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History
Brownie Brittle was invented by Sheila G. Mains in Palm Beach, Florida, as a part of Sheila G Brands. Mains had been a commercial brownie baker since 1992, and eventually purchased the telephone number 1-800-Brownie. The first theme-park that ordered her brownies for sale in their park placed an order for 37,000 brownies. Eventually, she was baking and selling up to 1.6 million brownies a year. Among her clients, she was the producer for brownies at Disney World since 1994. The first incarnation of Brownie Brittle was called "Brownie Crisps," however they did not take off.
The idea for brownie brittle and the crisps came from the hardened drippings that would come off the pans used in her plant, and she developed a new type of process that would only produce crispy brownie edges. The company relaunched “Brownie Crisps” as Brownie Brittle and the renamed product was first sold in retail stores in April 2011. It was the first commercial brownie crisp company in the United States. In 2012 the company received $8 million in sales, and received the “Best New Snack Product” prize at the National Confectionery Sales Association awards ceremony. Also in 2012 Brownie Brittle was nominated as one of the most innovative new products at the Sweets And Snacks Expo and had sold more than two million bags of the product. Brownie Brittle also entered a partnership with Weinstein Co. to provide snacks for movie premiers, as well as their Golden Globe and Oscar events. The flavors of Brownie Brittle are Chocolate Chip, Toffee Crunch, Dark Chocolate Sea Salt, Traditional Walnut, Peanut Butter Chip, Salted Caramel, and Mint Chocolate Chip.
Philanthropy
The company is a partner of Cookies For Kids’ Cancer, providing product and profits to the cause of solving childhood cancer.