Type Private company Headquarters Singapore | Industry Food and beverage Founded 2006 | |
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Genre German Restaurant Casual Dining Franchise Number of locations Singapore, Malaysia, Vietnam, Hong Kong, China, Philippines, Australia Area served South East Asia, North Asia, Australia and New Zealand Motto German Bier Bar & Restaurant | ||
Brotzeit (known in Chinese as 博灿 (Simplified) or 博燦 (Traditional)) is a chain of restaurants based in Singapore, and now operating throughout the Asia-Pacific Region. Brotzeit International Pte Ltd was established in Singapore in 2006. Their restaurants are known simply as Brotzeit. Authentic Bavarian cuisine and renowned authentic German beer are served at their outlets. Brotzeit is the world's leading German Franchised Restaurant Casual Dining concept having Franchised or Corporate Markets in 11 markets throughout Asia.
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Brotzeit International has been awarded the top honour of "Franchisor of the Year 2012" by the Franchising and Licensing Association of Singapore on 1st November 2012.
Corporate Outlets
Brotzeit International has publicly stated that it will retain Singapore as the Corporate Market. All markets outside of Singapore will be available to Franchise.
At this time, Brotzeit has 6 Corporate Outlets in Singapore. The first outlet opened in 2006 in VivoCity; the second Corporate Store was opened in 2008 at Raffles City; the third outlet was opened at 313@Somerset in 2010; the fourth outlet at The Star Vista was opened in September of 2012, Katong was opened in late September 2013 and Westgate was opened in February 2014.
Franchised Markets
In addition to the Corporate market of Singapore, there are a total of 14 Franchise Restaurants committed in 6 Markets throughout Asia. There are six Franchise Markets with Franchised Restaurants open, and several additional markets in which Franchise Rights have been sold. Currently operating outlets include 2 outlets in Malaysia (Mid-Valley Megamall and Sunway Pyramid, Kuala Lumpur) and 1 outlet in Kumho-Link, Ho-Chi Minh, Vietnam, and Hong Kong, Beijing, Qingdao, China.
Agreements have been signed for the development of Franchised Brotzeit Restaurants in Malaysia, Vietnam, Hong Kong, Beijing, Shanghai, Philippines, Indonesia, Guangdong, and Thailand, while several other markets are under negotiation at this time. The company expects to be developing in several additional markets in North Asia, including Japan, Korea, Macau, and other markets in China, and Australia/New Zealand in 2013.
Brotzeit International Pte Ltd is a Member of the FLA (Franchise and Licensing Association) Singapore, and the FCA - Franchise Council of Australia.
Design
Design is based on contemporary German design where there is a balanced use of Wood and Leather, it exudes warmth yet maintaining a chic interior.
Several key design elements are featured across all their outlets, like the Glass bottle display, Oak cladded wall, bar, Biergarten, Mural walls to name a few.
The design and overall ambience is intended to create a comfortable place that one can feel relaxed and at home.
The Brotzeit Mural
The Mural commissioned by Brotzeit was designed by local creative collective "fFurious" to transmit the heritage and quality of German beer craftsmanship and its journey to Singapore and the joyful and fun social aspect of beer.
For centuries and in all cultures of the world drinking beer together has been an important social event. The Mural reflect the journey of the beer, made in Germany, represented by the "Frauenkirche" in Munich to a table of friends in Singapore under the proud Sir Stamford Raffles.
The animals are a funny interpretation of being happy together (party animals) enjoying beer and the typical Bavarian "Brezn". All animals in the work are animals living in Germany and they are wearing the traditional Bavarian dress that Bavarians wear especially during the Oktoberfest: Lederhosen, checkered shirt and the boots.
Throughout the mural we can follow the traditional beer brewing process: from the pure brewing water and the malt, wort, heating up, the development from starch to sugar, adding of yeast, resting ("lagering"), filtration until it is finally enjoyed as beer.
Food
Authentic Bavarian cuisine like Schweinshaxe or pork knuckles, Nürnberger sausages, can be found at all of the restaurants. In fact, food quality and variety is what makes Brotzeit distinct from other German Restaurants. A great deal of focus and effort went into the creation of the highest quality, and most authentic recipes for the Bavarian/Austrian cuisine. Some of the Food Highlights are:
The menu also includes more items.
Beer
Beer (or Bier) served at Brotzeit are brewed according to the Reinheitsgebot a.k.a. German Beer Purity Law or Bavarian Purity Law which was passed in 1516. Most of the outlets serve Paulaner, Löwenbräu or Krombacher, imported directly from Germany. In some cases, other brands of Munich based Biers are also available such as Hofbräu which is available at the outlet in Saigon.
Typically however, most Brotzeit outlets carry a selection of four Paulaner or Löwenbräu draft Biers (Original Müncher Lager, Hefe Weißbier, Dunkel Hefe Weißbier, and Original Münchner Dunkel Lager), along with speciality Bavarian Bottled Biers. They also sell Weihenstephaner Alkoholfrei Original by the bottle.
Wine selection, consisting of mostly Austrian and German wines are also available.
Celebrations
Oktoberfest is also celebrated at the restaurants annually.
Other festivals which are celebrated in the Bavaria region are also celebrated here, like Maifest and Easter.