Opened 1992 Employees 110 | Key people Showering Brothers | |
Website www.brotherscider.co.uk | ||
Brothers Cider is a brand of pear cider originating in Somerset in South West England. Originally available at music festivals, it is now served in pubs, bars and stores across the United Kingdom and internationally in countries such as Turkey, Singapore and Australia.
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History
Brothers Drinks Co. Limited was started in 1992 by four Showering brothers, whose parents were involved with the production of Babycham from the 1950s. It is based in Shepton Mallet, Somerset and employs 110 people. Brothers' Cider is fermented and bottled on the former site of the Anglo-Bavarian Brewery, which has been claimed as the first lager brewery in the United Kingdom, although the claim is disputed.
In 1995, Michael Eavis offered the Brothers space for a bar at the Glastonbury Festival, near the Jazz World Stage, but with sales restricted to Perry-based drinks. When the offer of “Perry” was met with little understanding the Brothers would describe it as “like cider but made from pears” and after repeating this tens of thousands of times the shorthand “Pear Cider” was introduced and understood. Ten years later, in 2005, Brothers was packaged and launched into pubs and the retail trade.
In 2007, Brothers began bottling soft drinks for Fever-Tree. 50% of Brothers' capacity is accounted for by Fever-Tree. Brothers became a minority shareholder in Fever-Tree in 2013.
In 2009, Brothers Cider won a Cool Brand award at The Drum Marketing Awards.
In 2013 a new range of packaging was launched, for the company with a turnover of £46 million per annum.
Festivals
Brothers has expanded from their one site at the Glastonbury Festival to attend a number of live music events and festivals each year. These include events such as Big Beach Boutique, Creamfields and the Glade Festival. Brothers can also be found at international festivals such Peats Ridge in Australia.
Current flavours
Brothers Cider is available in a number of flavours: