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Since the launch of her career, American recording artist and entertainer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing (in conjunction with her tours), branded clothing, and successful fragrances. She has also contributed to others albums by songwriting.
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Fragrances
Spears endorsed her first Elizabeth Arden fragrance "Curious" in 2004, and earned $100 million in sales in just five weeks, becoming then Elizabeth Arden's Top Selling Fragrance Worldwide. In September 2005, Spears released the fragrance "Fantasy", which also saw massive success, becoming the best selling fragrance of 2006. In April 2006, Spears launched "Curious In Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a new fragrance collection "Believe" which makes it her fifth perfume in three years. She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". On May 21, 2009, it is posted on her official website that Spears has the number one selling celebrity fragrance line on the market. On August 15, 2009, according to her official website it is stated that "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour Magazine readers. For the 4th year in a row, "Curious" has successfully taken home the Glammy Award for "Best Drugstore Fragrance."
As of 2009, according to official data from Elizabeth Arden, Britney Spears Fragrances had sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to reports from UK Newspaper Daily Express, as of 2013, a bottle of a Britney Spears fragrance is sold every 15 seconds worldwide.
Doll
In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button - along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.
Video game
Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears' dancers.
Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Britney.
There's also a video vault. When you complete auditions you get backstage passes to unlock 360 immersive videos and behind the scenes footage.
The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.
Versions of the game were released for Game Boy Advance on March 25, 2002, PlayStation 2 on May 8, 2002, and PC on June 19, 2002.
Reviews of the game are average. GameRankings and Metacritic gave it a score of 57.75% and 53 out of 100 for the GBA version, 63.29% and 63 out of 100 for the PS2 version, and 18% and 24 out of 100 for the PC version.
Entertainment Weekly gave the PS2 version a B+ and stated that "the game is just cheesy enough to make you stop, look, and bust out dancing." The Cincinnati Enquirer gave it a positive review and said of the game, "There's nothing groundbreaking about it, but in some ways, that's what keeps the game fun." However, Maxim gave the same console version a score of four out of ten and called it "a mindless version of 'Simon Says' to the masterful beats of 'Oops!... I Did It Again.'"
Cell phone game
A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release. Ten years later she started working on a game with Glu. In 2016 she released a casual role play as a pop star game called Britney's American Dream in May 2016 and it sold 500,000 copies.
Britney's American Dream
Britney launched her first official game in 2016, in May. Britney's American Dream was developed by Glu (the same Company that developed Kim Kardashian: Hollywood)
Britney For Candie's Collection
In March 2009, Britney was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers. After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year. It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.
The Intimate Britney Spears Collection
In August 2014, Britney announced through her Twitter account that she would be releasing an intimate apparel. It was available to be purchased on September 9 in the United States and Canada through Spears' Intimate Collection website it was later available on the 25th of September for purchase in Europe. The company now ships to over 200 countries including Australia and New Zealand.
Femme Fatale Haircare Products
Britney released a range of hair care products in Lidl in December 2014 in England.
Shades Of Britney
Early in her career she had a line of shades/sunglasses 2000
Books
Merchography
Britney has had an increasing amount of successful selling merchandise in her career. These ranging from notepads and pens to wall clocks and messenger bags.
Endorsements
Britney has endorsed several brands throughout her career, including Polaroid, Skechers, Got Milk?, Eos and Pepsi. She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia and Samsung.