Industry Consumer goods Products Foods, beverages Headquarters Shanghai, China | Area served Worldwide Revenue 19 billion USD (2014) Founded 2006 | |
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Key people Qin Dong (President)
Shen Wi Ping (President of Shanghai Mailing) Website english.people.com.cn/102775/203908/index.html Owner State Council of the People's Republic of China Type of business State-owned limited company Subsidiaries Weetabix Limited, Bright Dairy & Food | ||
Bright foods
Bright Food (officially Bright Food (Group) Co., Ltd.) is a multinational food and beverages manufacturing company headquartered in Shanghai, China. It is the second-largest China-based food manufacturing company measured by 2011 revenues. The company is wholly owned by the Chinese state.
Contents
- Bright foods
- China s bright food looks to europe
- Investments
- Silver Fern Farms
- Products
- Market share
- References
Bright Food has four listed subsidiaries. Bright Dairy & Food Co., Ltd., Shanghai First Provisions Store Co., Ltd., Shanghai Maling Aquarius Co., Ltd. and Shanghai Haibo Co., Ltd.
China s bright food looks to europe
Investments
In July 2010 Bright Food agreed to acquire a 51 per cent stake in the New Zealand-based dairy producer Synlait for US$58 million. However, as of September 2015, Bright Foods hold a 39.12% in Synlait.
In September 2010 Bright Food entered into exclusive discussions for the acquisition of the British snack food manufacturer United Biscuits, but the talks did not result in an acquisition being made.
In August 2011 Bright Food agreed to acquire a 75 per cent stake in the Australia-based food producer Manassen Foods for A$530 million.
In May 2012 Bright Food agreed to acquire a 60 per cent stake in the British breakfast cereals manufacturer Weetabix Limited in a £1.2 billion deal.
In May 2014, Bright Food agreed to acquire a 56 per cent stake in the Israeli Dairy producer Tnuva for the sum of 2.5 Billion USD.
In October 2014 Bright Food agreed to acquire a majority stake in Italian olive oil producer Salov, which includes the Filippo Berio and Sagra Brands.
Silver Fern Farms
In September 2015, Bright Foods expressed interest in New Zealand dairy and meat company Silver Fern Farms by initiating a $100 Million buyout of 50% of SFF.
On September the 15th, 2015, it was reported by The New Zealand Herald that Bright Foods subsidiary Shanghai Maling Aquarius Co., Ltd, had reached a $261 Million (NZD) deal to acquire 50% of Silver Fern Farms.
Products
Bright Food's products include:
Market share
In 2010 Bright Food had a 5.7 per cent share of China's dairy market, ranking fourth. In the same year it had a 1.4 per cent market share in the Chinese packaged foods market and a 1.6 per cent share of the Chinese ice cream market.