Type Private | Founded October 2005 | |
Headquarters Brigada Complex
NLSA Road, Brgy. San Isidro, General Santos City, Philippines
National Broadcast Center
5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati City, Philippines Key people Elmer Catulpos (Pres. and CEO, Brigada Group of Companies)
Yelcy Catulpos (EVP, Brigada Group of Companies)
Kan Balleque (Vice President for Operations, Brigada Group of Companies) Subsidiaries Brigada Healthline
Dynamic Force Security Agency
Brigada Pharmacy | ||
Brigada Mass Media Corporation (BMMC) is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the SOCCSKSARGEN area as a national network with its array of Brigada News FM stations. BMMC is part of Brigada Group of Companies of entrepreneur Elmer Catulpos which also maintains three newspaper editions in Mindanao, one TV station, distribution of herbal food supplements, medicines, cosmetics and engine care products, a drug pharmacy, a garden resort and two private security agencies.
Contents
- Development
- Brigada News Philippines newspaper
- Overview
- Mindanao
- Brigada News TV
- Healthline Products
- Brigada Group of Companies
- References
Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos City, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati City.
Development
It all started with the publication of Brigada News Philippines, first named as "Tolindoy" a daily newspaper/tabloid on October 18, 2005 with a circulation in Gen. Santos City.
It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos. Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region.
In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.
In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos City and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.
In January 2012, it expanded its operations once more to television with Brigada News TV 46, Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. Since December 2015, Brigada News TV moved to UHF channel 34.
Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.
In April 2014, Brigada News FM National Offices in Makati City was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National and completing the three broadcast centers of the network, Manila, Cebu and Gen. Santos.
As of November 2016, BMMC now has 36 owned and operated stations in the country, larger than its main all-news competitor on FM, Radyo5 News FM
Brigada News Philippines (newspaper)
Overview
Brigada News FM stations are collectively known as Brigada News FM Philippines.with its current slogan Tama Noh!? (Filipino bastardization of Is that right?). Currently, Brigada News FM has 36 owned and operated FM stations across the country and more stated to launch within next year.
Brigada News operates three network feeds (Manila, Cebu and General Santos City) for stations to simulcast various programming. National news and select musical shows have been provided from Manila on a regular basis since its opening in 2014, while Cebu City formerly provided national content of music until mid-2016 when that purpose was relegated to the Visayas area. However, the Visayas feed can still be simulcast when deemed necessary. General Santos City's feed consists of health oriented shows cleared for all stations during primetime and breaking news from Mindanao when warranted.
Mindanao
Notes:
*Upcoming stations
**Luzon Area flagship station
***Visayas Area flagship station
****Mindanao and National Network flagship station
Brigada News FM Cebu City, Toledo, San Carlos and Kidapawan were not Baycomms-operated prior to acquisition. DYWF (Cebu) formerly owned by Vimcontu and DXKX (Davao) formerly owned by Primax Broadcasting Network. The rest are BMMC established and/or acquired from Baycomms.
Brigada News FM Zamboanga first utilized 93.1 FM acquired from Audiovisual Communicators Inc. in 2013 before moving to former Baycomms operated 89.9 FM in 2015.
Brigada News TV
Free TV
Cable TV
Healthline Products
Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation: