Website brianwitlin.com | Name Brian Witlin | |
Alma mater Lehigh University B.S. In Business and EconomicsStanford University Masters in Mechanical Engineering and Design Occupation lecturer, entrepreneur, co-founder of ShopWell Residence Mountain View, California, United States Education Stanford University School of Engineering, Glenbrook North High School, Lehigh University, Stanford University Profiles | ||
Brian Witlin is an American businessman, entrepreneur, designer, and teacher who currently serves as the COO of Yummly. Witlin participates as a lecturer at Stanford University's Hasso Plattner Institute of Design and as a startup mentor at 500 Startups a seed venture fund.
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Early life
Brian Witlin was raised near Chicago, Illinois. He attended Glenbrook North High School. Witlin graduated from Lehigh University with a bachelor's degree in business and economics. He served two terms as class of 2001 President. Brian later completed his master's degree in Mechanical Engineering and Design at the Stanford University School of Engineering. One of Witlin's class projects, a site that promoted the Firefox web browser called Firefoxies, gained notoriety from technology media for taking a disruptively different approach to promoting the free web browser. For his Master's thesis, Witlin Co-Founded RootPhi, a new product development incubator with partner Doug Patt.
Career
Witlin's career began while a senior at Lehigh University. He co-founded a custom software development company called Lever Works with Keith Schacht and Zach Kaplan. In December 2001 Lever Works was sold to Leo Media for an undisclosed sum.
While completing his master's degree in Mechanical Engineering and Design at the Stanford University School of Engineering, Witlin Co-Founded RootPhi, a new product development incubator with partner Doug Patt. The company's success and approach to portfolio innovation garnered media attention for Witlin. On September 4, 2007, while in partnership with Timbuk2 making limited edition messenger bags out of RootPhi's Reclaim Brand recycled fabric, Timbuk2 and RootPhi received a Cease and Desist letter from TARGET for using the bullseye logo within the Reclaim fabric. This fabric was utilized in a line of limited edition messenger bags manufactured by Timbuk2 (Lamitron Bags). This move by TARGET halted production of the recycled bags angering many and sparking controversy around copyright law and recycled and repurposed materials. Although the collaboration with Timbuk2 ended prematurely, RootPhi was able to successfully sell another of their incubated companies, GoLaces, LLC, a footwear accessory business to a publicly traded footwear company for an undisclosed amount in February 2008.
After the sale of Golaces, Brian, in conversation with founder David M. Kelley, joined global design firm IDEO as Entrepreneur In Residence in June 2008.