Participation continuum brian seth hurst for the future of storytelling 2012
Brian Seth Hurst is the executive producer of Bunim Murray Digital and the co-founder of Storytech ®. As co-founder of StoryTech®, a strategic consultancy agency focused on next-generation entertainment experiences enabled by technology, Hurst advises in construction, business modeling and maintenance of story worlds for content and brands.
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Brian seth hurst of the opportunity mgmt company interviewed at connected creativity
Work
Brian coined the term ‘cross-platform’ in 1998 as Managing Director of Convergent Media "[1]" at Pittard Sullivan to describe client, TVGuide, brand and functionality presence across multiple platforms. He advocates for the concept of ongoing conversation and collaboration between the storyteller and the audience.
Brian serves as Executive Producer and strategist on “Tim Kring’s Conspiracy for Good” where he also coined the term “social benefit storytelling," a technique that allows the audience to become part of the story, focusing on making a real-world difference.
A proponent of “informed collaboration” between storytellers and technologists, Hurst is a member of the producing team for Tim Kring’s Conspiracy for Good, a fictional organization in an augmented reality drama popularizing the social benefits of storytelling by funding 50 scholarships and providing over 10,000 books for the Zambian libraries through WeGiveBooks.org.
Background
Brian was introduced to radio and television at an early age. He is the son of Philadelphia Radio and Television personality Ed Hurst of The Steel Pier Show, “Summertime on the Pier” and in the 1950s WPEN Radio’s “Grady & Hurst 950 Club." His mother, Sarajane Hurst, was Philadelphia’s first woman television producer. She served as president of the Philadelphia Chapter of American Women in Radio and Television. While in college Brian served as assistant to the producer, his mother, while she produced multiple years of the Philadelphia segment of “The Variety Club Telethon.”
In 2006, Brian developed and launched the Rapid Cross Media Initiative to assist broadcast clients to extend their programming to audiences and communities on new platforms. The vision, according to Hurst, was to allow for the maximization of assets and best-in-class technology vendors to “talk to each other” and to be efficiently integrated into the production process. As a consultant Hurst promoted this idea while helping develop the original user experience for TiVo, a DVR and multi-room experience.
The Emmys
Brian Seth Hurst helped establish the Primetime Emmy® for Interactive Television, which is how the Academy of Television Arts & Sciences’ Interactive Media Peer Group provides a forum for individuals contributing to the evolution of cross-platform engagement between creators and fans. Band of Brothers (HBO) won the first Outstanding Achievement In Interactive Television Programming award in 2002. Brian was also one of ten recognized digital media executives profiled for Emmy Magazine in 2007.
He also spearheaded the initiative that extended Primetime Emmy® eligibility to original programming distributed via broadband as well as its ad campaign “Welcoming Broadband to the World of Television” with print ads that featured character stills from classic TV Shows using laptops, which included computers, mobile phones, PDAs and similar devices.
Boards and awards
Brian Seth Hurst served as a two-time Governor and second vice-chair on the Board of the Academy of Television Arts & Sciences. He also served three terms on the Board of the Producers Guild of America and as a two-term Chairman and founding member of the organization’s New Media Council. Hurst was appointed Global Digital Ambassador for the International Academy of Television Arts & Sciences in 2009. He was also the recipient of an Interactive TV Today Award for “Leadership in Interactive Television” in 2006.
In 20067/2007, Hurst was named two years running to the Hollywood Reporter “PGA Digital 50.” Hurst was awarded the Television Academy “Interactive Media Peer Group Digertati” Award in 2013 for his contributions to the industry and to the Emmy® organization. The same year, he was also named one of the “Always On Power Players in Digital Entertainment.”
Brian is the recipient of the “2014 Producers Guild of America Marc A. Levey” Award for Distinguished Service in recognition of his work with the PGA and the new media industry.
Books authored
Hurst is author of WHOLE, a collection of essays that analyze how our thoughts, beliefs, and the way we feel serve to create our personal reality and our national and global realities.
He also co-authored A Pig Tale with Olivia Newton-John about a pig who collects and saves many items — to his friends’ dismay — that eventually turn into “the most beautiful thing.”