Type Private Founder Robert Morrison Products Sunglasses | Founded 2008 Headquarters Dundee, Scotland | |
Industry Sunglasses manufacturing | ||
Breo is a sunglasses brand based in Dundee, Scotland. It is a subsidiary of Tyko Brands Ltd which also sells the Hippie Chic jewellery & accessories brand and Kartel watch brand.
Contents
History
Founded in 2008 by Robert Morrison, Breo began with the aim to produce watches to fit with people active lifestyles being simple, waterproof and lightweight offered in a range of bright colours and tactile materials.
Breo's first product was the Roam watch, a simple band of soft touch rubber with a compact digital mechanism which weighed just 12 grams. It was offered in a number of vibrant colours and enjoyed huge success, selling 8 million units to date.
Many of Breo's watches are made using a compound, termed S-Ion, a blend of silicon and tourmaline. This produces a super-soft and durable material with Tourmaline touted as providing benefits such as "natural detoxification of the body, aiding recovery after sport, increasing concentration levels, aiding sleep, meditation and relaxation, improving vitality and moods as well as increasing the body's ability to facilitate oxygen".
Breo sunglasses employs another propriety technology, Soft TRM, to the frame of its sunglasses. This has a similar soft touch rubber finish and offers sweat resistance and a comfortable, secure fit to the face.
Products
Breo's current product range focuses on watches and sunglasses in a wide variety of styles and colours. Past product lines have included items such as headphones, travel speakers, flipflops, belts and bags.
Sponsorship
Breo operate a 'Breo Heroes' initiative which awards a bursary and free products to up and coming sports, design and music talent.
The current roster of Breo Heroes, and their areas of expression, are:
Sarah Morton - Trail_running
Elaine Abonal - Surfer
Wiji Lacsamana - Graphic Designer
Sam Jennings - Freestyle_BMX
Callum Stewart - Singer-Songwriter
Steve Holmes - Mountaineering
In 2012 Breo was the official timing partner at the Manchester and Dumfries staged events of the Tough Mudder endurance event series.
Breo was the official timing partner at the 2012 Wakestock wakeboarding and music festival held on the Llyn Peninsula in North Wales, in between Pwllheli and Llanbedrog from 6 to 8 July. Music acts which performed across the three days included Calvin Harris, Dizzee Rascal and Ed Sheeran.
Breo was the official timing partner at the 2011 Boardmasters surf and music festival where Fatboy Slim, Klaxons, Bombay Bicycle Club, Sub Focus and other music acts appeared. The event took place at Newquay in Cornwall from 10–14 July with the 6 Star Men's World Surfing Series, TUACA 3 Star Men's Longboarding and Ladies 3 Star Longboarding competitions were held.
Breo was the official timing partner at the 2012 Snowbombing music and winter sports festival at Mayrhofen, Austria. Taking place from 9–14 April it saw performances from Snoop Dogg, Example, DJ Shadow, Groove Armada, The Vaccines and more.
Awards
Breo was a finalist in the Scotland & Northern Ireland category of the prestigious HSBC Business Thinking award in 2011.
Breo was chosen by online payment service provider Sagepay as their Business of the Month for September 2011.
Breo won a Bronze award for the Breo Retail Acceleration Programme from POPAI UK, Point-of-Purchase Advertising International, at their 2012 Awards.