Brent Hoberman

Current business activities

Hoberman remained CEO of lastminute.com throughout 2005, until April 2006 when he handed over the CEO position to Ian McCaig and took the position of chairman and chief strategy officer. He stepped down as chief strategy officer and chairman in January 2007.

Hoberman founded VC-backed internet startup, mydeco.com, an online furniture and interior design site providing 3D technology for consumers to design their own rooms online in 2007 and the website launched in February 2008.

Hoberman is a governor of the University of the Arts London and a non-executive board director of Guardian Media Group. In 2007, Hoberman took on the role of non-executive chairman of wayn.com – a travel and leisure social network. In December 2009, he stepped down from the board of wayn.com. He is also an angel investor in several internet companies, including Viagogo, erepublik, wayn.com and academia.edu. Hoberman joined The Business Council for Britain in July 2009.

In 2009, Hoberman was selected as one of the World Economic Forum's Global Young Leaders for the UK. In July 2009, Hoberman co-founded PROfounders Capital with Michael Birch, Peter Dubens, Jonnie Goodwin, Rogan Angelini-Hurll and Sean Seton-Rogers. The fund invests in early stage internet investors.

Hoberman was co-founder and chairman of Made.com, a joint venture between mydeco.com and founder Ning Li. On December 29, 2015 it was reported that Hoberman was leaving PROFounders.

Hoberman was appointed Commander of the Order of the British Empire (CBE) in the 2015 New Year Honours for services to entrepreneurship.

Hoberman is also a co-founder of FoundersForum, which is a private network for digital and technology entrepreneurs. Founders Forum has been hosting invite-only events in London since 2006 and has since 2011 expanded to events in other countries such as the US, Brazil, India, Turkey and China. Speakers at the events have included prominent figures from the technology sector like Eric Schmidt, Reid Hoffman and Arianna Huffington. The events are by invitation only.

Early life and education

Hoberman was born on 25 November 1968. He was educated at the Dragon School in Oxford, then Eton College and subsequently at New College, Oxford. He is married with two daughters and one son.

Inspiration and motivation

Hoberman says his mentors have been his father and South African grandfather Leonard Shawzin, who built an empire of over 650 clothes shops from a single store. He credits his entrepreneurial drive to the business successes of his father and grandfather, and says the catalyst for him starting his own business was being fired from his first job in investment banking for being "a prima donna".

Hoberman has stated that he believes what makes a business successful is passion; in an interview with BBC 'The Bottom Line', he states his belief that the most successful small businesses are those where the founders remain passionate about their business, and are themselves part of their target market. He believes that by building a business to offer a solution to a problem you have yourself – as he did with lastminute.com and mydeco.com – founders stand a greater chance of remaining passionate and being successful.

Public and political activities

Hoberman is a member of the New Enterprise Council, a group of entrepreneurs who advise the Conservative Party (UK) on policies related to the needs of business.