The Brannon Masculinity Scale (BMS) is a self-report measure of endorsement of masculine norms. It was developed by Robert Brannon and Samuel Juni in 1984.
The BMS has the following scales:
All 110 items of the inventory consist of sentences anchored with a male noun (e.g. "A man always deserves the respect of his wife and children"). All items are rated on a 7-point Likert Scale from "strongly disagree" to "strongly agree".
Apart from this full 110 item form, a shorter 58 item form of the BMS exists and scores on this scale are highly correlated with those on the full scale (r=.89).
The BMS has the advantage of assessing attitudes towards masculinity without comparison to women and includes a broad range of masculinity standards, while it has the disadvantage of not assessing other attitudes e.g. towards male privilege or sexuality.