Pen name B.J. Mendelson Name Brandon Mendelson Books Social Media Is Bullshit | Years active 2012-Present Role Comedian | |
 | ||
Born April 25, 1983 (age 41)
Oyster Bay, New York ( 1983-04-25 ) Occupation Comedian, Author and public speaker Alma mater SUNY at Potsdam;
Alfred State College
University at Albany, SUNY Genre Nonfiction, Observational comedy, Satire, Sarcasm, Blue Collar Subject Social media, American Culture, everyday life , atheism, death, sports, human behavior, religion, pop culture, self-depreciation Education University at Albany, SUNY, State University of New York at Potsdam, Alfred State College Profiles | ||
The Comedy Point: Tweet and Greet: Brandon Mendelson
Brandon Mendelson (born April 25, 1983) is an American comedian and author. Mendelson has advocated for breast cancer awareness. His book, Social Media Is Bullshit, was published by St. Martin's Press in 2012.
Contents
Advocacy
In 2008, Mendelson established a Twitter account to raise awareness of breast cancer. He was drawn to this issue as both of his grandmothers had cancer. He offered to sell his spot on the Suggested User List to entrepreneur Jason Calacanis in exchange for the $250,000 Calacanis offered Twitter for a spot on the list. At the same time, he was recognized by CNN, as one of the lesser known individuals featured on Twitter's Suggested User List.
Writing
In 2012, Mendelson's book Social Media Is Bullshit was released, inspired by the failure of the breast cancer tour. On the morning that the book was released, he appeared on CNBC's Squawk Box. The book purports to expose flaws in the claims of social media marketers and catalogs the author's interpretation of what actually works online.
He discusses in the media the myths of social media and its effects on elections and small businesses and is known as a practitioner of Radical Honesty. The book received a positive review from Kirkus Reviews, The New York Journal of Books, The Toronto Star, and Uproxx while The New Republic criticized it.