BrandAlley is an online fashion retailer based in the United Kingdom. The company runs flash sales of designer brands, which typically last 4–5 days. The site offers womenswear, menswear, accessories, jewellery, footwear, homeware and beauty products. BrandAlley ships to the UK and Ireland.
Contents
History
BrandAlley UK was launched as a joint venture between News International and BrandAlley France, in 2008. In 2013, the company was sold in a management buyout to CEO Rob Feldmann and Chairman Bruce MacInnes.
In 2015, BrandAlley UK secured a multimillion-pound investment from Chinese online retailer Vipshop for a minority stake in the company. To coincide with the investment, the company launched a TV ad campaign "Killer Heels" featuring UK pop-rock band Lawson's single "Roads".
Business
BrandAlley visitors must be members in order to view sales. Signing up is free. Members are given access to up to six new flash sales every day.