Neha Patil (Editor)

Brütting

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Industry
  
Shoes

Website
  
www.brütting.com

Founded
  
1946

Number of employees
  
< 100

Headquarters
  
Küps

Key people
  
Tobias Dormann (Managing Director)

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Brütting is a German shoe manufacturer, located in Küps, Bavaria. GEKA Sport Limited is a division of Brüting.

Contents

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History

  • 1946
  • Brütting was founded by shoe modeler Eugen Brütting in 1946, when he opened his first shoe factory.

  • 1968
  • It was only one year later when Brütting founded ‘EB-Sport-International’, which focused on track and field athletics. His plan for special shoes for different types of sports gained more and more popularity over the years. The scheme ranged from shoes for fencers, weightlifters, and boxers to wrestlers and runners. Probably the most famous wearers were Liesel Westermann, winner of the silver medal at the Olympic Games in the discus throw in 1968, as well as Bernd Kannenberg, winner of the gold medal in 50 km race walking and Peter Mueller, German box champion at that time.

  • 1970
  • Along with athletics coach Arthur Lydiard and various other athletes, ‘Roadrunner’, a running shoe, was developed by Eugen Brütting in 1970. Due to its characteristic lasts, the ‘Roadrunner’, enjoyed an excellent reputation among the runners of that time. The ‘Siesta’, a recreational shoe, which was based on the ‘Roadrunner’, was known for its adjustments to individual feet.

  • 1972
  • In 1972 Bruetting recognized the growing market for tennis equipment and launched a new line for tennis trainers.
    In the meantime, Gerhard Krapp had founded ‘GEKA-Sport Limited’ in 1973, which was a competitor for Brütting Limited. In September 1984, Bernhard Meyer was appointed the second executive director of Brütting. In conjunction with Krapp, they took over Brütting Limited in the mid nineteen eighties. Renamed as ‘EB-Sport Schuh-Vertrieb GmbH’, the shoe production was continued.

  • 1984
  • Brütting worked from 1984 onwards as a modeler and business consultant for the company until his death in 1991. In that year the company was renamed again and has been called ‘Brütting & Co.EB-Sport Int. GmbH’ since then.

  • 2002
  • In 2002, Gerhard Krapp retired and Bernhard Meyer became the owner of ‘Brütting Limited’.

  • 2007
  • After years of expansion, Brütting introduced ‘EB-Kids’, a new brand which displaced the Brütting’s “Maus”-collection in the children's shoe division. Bernhard Meyer was succeeded by Tobias Dormann as executive director, although he continues to serve as a consultant.

    Products

    Their best-selling shoe is the 'Roadrunner' model, followed by 'Astroturfer‘, 'Marathon‘, and 'Multiplex‘, which are still being hand made in Germany.

    Besides the hand made shoes, Bruetting is producing shoes in the following segments:

  • Running
  • Tennis-Classic-Soccer
  • Indoor
  • Fashion
  • Kid’s shoes
  • Wellness
  • Nordic Walking
  • Trekking/Outdoor
  • Over-size
  • Quotes

  • "From Roadrunner to Nike Air- Eugen Brütting and the Dassler brothers were the pioneers".
  • "For almost a decade, the complete running elite were walking in Brüttings […] From Franz-Josef Kemper, Manfred Steffny, Werner Gierke, Manfred Lötzerich, Hans-Jürgen Orthmann, Gerhard Weidner - and besides them thousands of others, each and every single one of them had a pair of Brütting’s on..."
  • References

    Brütting Wikipedia