Formerly called Poncho Area served Mumbai Founded 2012 Headquarters Mumbai | Industry Restaurants Website www.box8.in Number of employees 200 (2014) Founders Amit Raj, Anshul Gupta | |
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Box8 is an on demand food delivery company, specialising in Indian meals. Box8 centrally controls all aspects of sourcing raw material, preparation and then delivery. Box8 headquartered in Mumbai, operates in Mumbai, Pune and Bangalore and has over 60 outlets.
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History
Box8 was founded by Anshul Gupta and Amit Raj, both IIT Alumni in 2012. Before Box8, the duo had ventured into QSR style Mexican food chain called Poncho in 2011. In 2012, the company expanded its menu to include Indian meals and adopted the name Box8.
Service
Consumers can order the food online via the GPS enabled app (available for Android and IOS) or the website which can detect the location of the consumer and map it to the nearest outlet. The food is delivered to the consumer's location or can be picked up at the nearest outlet.
The payment options include online payment via credit and debit cards, net banking, cash on delivery and wallets such as Paytm, Mobikwik and Ola Money. On 8 November 2016, a day after the ‘Demonitization’ move in India, the ‘Online Payment on Delivery’ feature was introduced, owing to the cash scarcity in India.
Menu
Box8 specializes in Indian cuisine. The menu includes 100 food items spread over 8 categories.
The concept of a 5 layered fusion box was introduced where in all items of the meal are arranged in convenient boxes catering to the modern age consumer.
Operations
Box8 follows a full stack operation enabled by tech wherein the sole control of procurement of raw materials, food preparation in a centralised kitchen and food delivery is with the company. The food is distributed by 60 outlets distributed in Mumbai, Pune and Bangalore. Around 12000 orders are clocked everyday
Funding
The seed round was raised by Mu Sigma founder Dheeraj Rajaram, Kaushal Aggarwal, co-founder and managing director of Avendus Capital and Indian Angel Network. This was followed by Series A of 3.5 million USD led by Mayfield Indian in May 2015. A year later Mayfield and IIFL together invested 8 million USD in Series B funding.