 | ||
Boss (ボス, Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese canned coffee.
Contents
- Advertising
- As of November 2004
- Additional as of January 2007
- As of 2008
- As of 2012
- As of 2013
- As of 2014
- References
Boss is known for its aggressive campaigns using a jacket nicknamed Boss Jan (BOSSジャン) as a promotional item. The brand's logo features a mustachioed, pipe-smoking man. Although most often you see the Boss logo smoking a pipe, the logo has been altered to show the man reading a newspaper or playing the saxophone. Its slogan is "SUNTORY BOSS is the boss of them all since 1992".
Japanese singers Eikichi Yazawa and Ayumi Hamasaki endorsed in the product in the 1990s and early 2000s respectively. Hamasaki appeared in commercials singing the Boss jingle, a cover of Nat King Cole's song "Love". In April 2006, Tommy Lee Jones became the spokesman for Boss. He was seen in various Boss TV commercials in Japan.
Advertising
Tommy Lee Jones has been the most recognizable face of Boss since 2006, and he has appeared in print, display and television ads for Boss across Japan. Boss has released 38 commercials featuring Jones as “Alien Jones”, an alien who has come to Earth, in a human form, to learn about human culture. In the commercials, “Alien Jones” goes from one everyday job to the next, from a karaoke bar waiter to a doctor. In one of the last commercials “Alien Jones” leaves Earth, but quickly returns due to his love for Boss canned coffee.