Editor-in-chief Hu Xunbi Founder Hu Xunbi | Frequency Bimonthly | |
Categories Celebrity magazines
Women's magazines Circulation 3,150,000 (January 2010) Publisher Bosom Friend Publishing | ||
Bosom Friend (Chinese: 知音) is a Chinese language bimonthly celebrity and women's magazine published in Wuhan, China. The magazine is among the leading titles in the country.
Contents
History and profile
Bosom Friend was established in Wuhan in 1985. The magazine is part of Bosom Friend Publishing Group and is published by Bosom Friend Publishing on a bimonthly basis. During its early period the magazine was published monthly and then biweekly. In 2004 its publisher was the Hubei Women's Federation.
The target audience of Bosom Friend is lonely and undereducated Chinese housewives as well as elderly men living in small towns. Hu Xunbi is both the founder and the editor-in-chief of the magazine, which launched its Hong Kong edition in 2005.
Circulation
Bosom Friend had a circulation of 1.7 million copies in 1987. In 1994 it was the sixth largest magazine by advertisement revenue in China. The circulation of the magazine was 1,280,000 copies in 1996.
Bosom Friend had a circulation of 4,269,000 copies in 2000. In 2001 it was the fifth best-selling general interest magazine worldwide with a circulation of 4,230,000 copies. In 2003 Bosom Friend was the third best-selling magazine in China and its circulation was 2,450,000 copies. In 2006 it was the largest fourteenth magazine worldwide with a circulation of 2,500,000 copies. In January 2010 the magazine sold 3,150,000 copies.