Key people Josh McCarter, CEO Headquarters New York City Founded 2007 | Website www.booker.com Number of employees 270 Type Privately held company | |
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Industry Service Management Platform
Software-as-a-Service Services Cloud-based business management | ||
Booker Software, Inc. is a software company headquartered in New York City that develops, markets, and supports cloud-based management systems for service-based businesses. Booker’s products—Booker, BookerEnterprise, SpaBooker, and SalonBooker— are used by service and appointment-based businesses for online booking, scheduling, payment processing, marketing, and operations management. The “Booker” software platform was originally developed in 2007 for use by spas, hospitality, and wellness businesses. Since then, Booker has expanded into other appointment-based service industries.
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History
Booker is headquartered in New York City, with offices in Irvine, California, Scottsdale, Arizona, the United Kingdom, and Singapore. Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder. SpaBooker was its initial software product.
In October 2010, SpaBooker spun off to a separate company called GramercyOne. During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses such as hotels, medical practices, dance studios, and repair shops.
In November 2012, GramercyOne changed its name to Booker Software, Inc. As of March 2015, Booker has over 270 employees and is under the leadership of CEO Josh McCarter.
Financials and Operations
Booker has 9,000 business clients in 73 countries. Notable clients include Hilton Hotels, Hard Rock Café, and DryBar.
In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee.
In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. As of August 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform. The company grew from 30 employees to 160+ employees between 2010 and 2012.
On April 16, 2013 Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.
Products
Booker software is designed to help service businesses manage their operations and marketing. The platform is cloud-based, allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications. Booker is currently at Version 8.5.
Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise, SpaBooker, and SalonBooker. Features including online booking, employee and room scheduling, social media marketing, specials/deal distribution, payment processing, wait list management, and customer database/management.
Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare. A Booker account includes access to scheduling and gift certificate applications for Facebook.
Booker software has been compared to OpenTable, an online reservation system used by restaurants.
Versions
Booker is the software product that is marketed and packaged for all small- to-medium-sized service businesses.
BookerEnterprise is an expanded version of the Booker platform designed for large service companies with multiple locations.
SpaBooker and SalonBooker are marketed and packaged for independent spas and salons.
Patents
On June 26, 2012, Booker (then GramercyOne) was issued US Patent No. 8,209,206 for its system and method of providing web-based management solutions.
Partnerships
Booker partners with Allure magazine's Virtual Store, Lifebooker, SpaFinder, CitySearch, and MailChimp.
On April 2014 Booker released integration and partnership with Yelp