Type Private Founders Bonnie Roupé Website www.bonzun.com/zh/ | Industry Healthcare Services e-Health | |
Bonzun is a Swedish-based company, with backing from both the World Health Organization and UNICEF . Bonzun helps pregnant women get access to information previously not available online. Their main focus is pregnancy information to the Chinese people.
Contents
The success of the website and app in China has led to the founder receiving a number of awards for her innovation.
History
Bonzun was first founded in 2010, after Bonnie Roupé got seriously ill during the pregnancy of her second child and she could not find any information online. Bonnie Roupé and her baby survived, but she could not get over the fact that so many women around the world suffer and die because of lack of information online. She wanted to create a service to make research available to doctors and mothers all over the world. Information that helps and saves lives. Bonnie Roupe stated that around 20 million women a year fall pregnant in China, meaning there was a large market for the medical information.[1] The website describes common and serious pregnancy complications and make information accessible in China so pregnant women and health care professionals can improve their knowledge, especially in rural areas.[1]
Bonnie Roupé is a native of Sweden, but started the company without a local partner in mainland China. In an interview, she stated that it was a good learning curve to go through the processes alone, but admitted that it may have been faster to use a local partner.[1]
In 2012, Bonzun was selected for the Innovation Against Poverty, which was received from the Swedish International Development Cooperation Agency (SIDA).[2] During the same year, the company's founder Bonnie Roupé was selected as one of Sweden’s super-talents under 40 years old, by the Swedish magazine, Veckans Affärer.[3]
The company announced in 2014 that they were receiving support for their work from both the World Health Organization and United Nations’ Children’s Rights & Emergency Relief Organization (UNICEF). The company's focus on the Chinese health market led the company to have its innovations present in various hospitals across China, along with 3,700 clinics.[1] [4]
During that year, Bonzun also created a mobile app, which is now being used by pregnant women to understand their tests at various hospitals across China.[4]