Facetiously dubbed "Mr. Baseball" by TV talk show host Johnny Carson, Uecker has served as a play-by-play announcer for Milwaukee Brewers radio broadcasts since 1971. He was honored by the National Baseball Hall of Fame with its 2003 Ford C. Frick Award in recognition of his broadcasting career.
Though he has sometimes joked that he was born on an oleo run to Illinois, Uecker was born and raised in Milwaukee, Wisconsin. He grew up watching the minor-league Milwaukee Brewers at Borchert Field. He signed a professional contract with his hometown Milwaukee Braves in 1956 and made his Major League Baseball debut as a catcher with the club in 1962. A below-average hitter, he finished with a career batting average of .200. He was generally considered to be a sound defensive player and committed very few errors in his Major League career as a catcher, completing his career with a fielding percentage of .981. However, in 1967, despite playing only 59 games, he led the league in passed balls and is still on the top 10 list for most passed balls in a season. At least a partial explanation is that he spent a good deal of the season catching knuckleballer Phil Niekro. He often joked that the best way to catch a knuckleball was to wait until it stopped rolling and pick it up. Uecker also played for the St. Louis Cardinals (and was a member of the 1964 World Champion club) and Philadelphia Phillies before returning to the Braves, who had by then moved to Atlanta. His six-year Major League career concluded in 1967.
Perhaps the biggest highlight of Uecker's career was when he hit a home run off future Hall of Famer Sandy Koufax, after which Uecker joked that he always thought that home run would keep Koufax from getting into the Hall of Fame.
After retiring as a player, Uecker returned to Milwaukee. In 1971, he began calling play-by-play for the Milwaukee Brewers' radio broadcasts, a position he holds to this day. During his tenure, he has mentored Pat Hughes, Jim Powell, Cory Provus and Joe Block, all of whom became primary radio announcers for other MLB teams. For several years he also served as a color commentator for network television broadcasts of Major League Baseball, helping call games for ABC in the 1970s and NBC in the 1990s. During that time, he was a commentator for several League Championship Series and World Series.
As of 2016, Uecker teams with Jeff Levering to call games on WTMJ in Milwaukee and the Brewers Radio Network throughout Wisconsin, save for some road trips which he skips; for those games Lane Grindle substitutes for Uecker on the radio broadcasts. Uecker is well known for saying his catchphrase "Get up! Get up! Get outta here! Gone!" when a Brewers player hits a home run.
Uecker's sports expertise extends beyond baseball. He hosted two syndicated television shows, Bob Uecker's Wacky World of Sports and Bob Uecker's War of the Stars. The former has since become known as The Lighter Side of Sports (albeit with a different host, Mike Golic) and remains one of the longest-running syndicated sports programs in American television history.
Uecker also appeared in a series of commercials for the Milwaukee Admirals of the American Hockey League in the mid-1990s, including one in which he re-designed the team's uniforms to feature a garish plaid reminiscent of the loud sports coats synonymous with Uecker in the 1970s and 1980s. In February 2006, the Admirals commemorated those commercials with a special event in which the players wore the plaid jerseys during a game. The jerseys were then auctioned off to benefit charity.
In March 1987, Uecker appeared at World Wrestling Federation's (now known as WWE) WrestleMania III in Pontiac, Michigan, as the ring announcer for the pay-per-view's main event of Hulk Hogan versus André the Giant. He returned in 1988 at WrestleMania IV as a ringside announcer, commentator during the opening Battle Royal and backstage interviewer. One famous WrestleMania segment saw André the Giant choking Uecker. His introduction of Andre from WrestleMania III can be heard in WWE's signature introduction during each of the organization's television broadcasts and home video releases.
Known for his humor, particularly about his undistinguished playing career, Uecker actually became much better known after he retired from playing. He made some 100 guest appearances on Johnny Carson's Tonight Show. During one Tonight Show appearance Carson asked him what the biggest thrill of his professional baseball career was and with his typical dry wit Uecker replied, "Watching a fan fall out of the upper deck in Philadelphia; the crowd booed." Most of his wisecracks poked fun at himself. He once joked that after he hit a grand slam off pitcher Ron Herbel, "When his manager came out to get him, he was bringing Herbel's suitcase." On another occasion, he quipped, "Sporting goods companies would pay me not to endorse their products." On his later acting career, he commented, "Even when I played baseball, I was acting."
Uecker also appeared in a number of humorous commercials, most notably for Miller Lite beer, as one of the "Miller Lite All-Stars".
Uecker authored two books, an autobiography entitled Catcher in the Wry, and Catch 222.
On April 27, 2010, Uecker announced that he was going to miss 10–12 weeks of the 2010 baseball season because of heart surgery. His aortic valve and a portion of his aortic root were successfully replaced four days later, and he returned to broadcasting for the Brewers on July 23. On October 14, 2010, the Brewers announced Uecker would again undergo heart surgery, this time to repair a tear at the site of his valve replacement.
The National Sportscasters and Sportswriters Association named Uecker as Wisconsin Sportscaster of the Year five times (1977, 1979, 1981, 1982, 1987), and inducted him into its Hall of Fame in 2011.
Uecker was inducted into the National Radio Hall of Fame in 2001. In 2003, he received the Ford C. Frick Award, bestowed annually by the Baseball Hall of Fame to a broadcaster for "major contributions to baseball." His humorous and self-deprecating speech was a highlight of the ceremony.
In 2005, Uecker's 50th year in professional baseball, the Milwaukee Brewers placed a number 50 in his honor in their "Ring of Honor", near the retired numbers of Robin Yount and Paul Molitor. Four years later, on May 12, 2009, Uecker's name was also added to the Braves Wall of Honor inside Miller Park.
Uecker was inducted into the Celebrity Wing of the WWE Hall of Fame in 2010, honored for his appearances at WrestleMania III and WrestleMania IV.
On August 31, 2012, the Brewers erected the Uecker Monument outside Miller Park alongside statues of Hank Aaron, Robin Yount and Bud Selig.
Uecker has had a number of acting roles in ads, TV shows and movies.
He played the character of father and sportswriter George Owens on the 1985-1990 sitcom Mr. Belvedere, appearing regularly.
He also appeared in a series of Miller Lite commercials starting in the 1980s. In one commercial from that decade, Uecker was seen preparing to watch a baseball game when an usher informs him he is in the wrong seat. Uecker pompously remarks, "I must be in the front row", which became another of his catchphrases. The punch line was that Uecker's seat was actually in the nosebleed section. Since then, the farthest seats from the action in some arenas and stadiums have been jokingly called "Uecker seats". There is a section of $1 seating called the "Uecker seats" at Miller Park, which is an obstructed-view area in the upper grandstand above home plate where the stadium's roof pivot comes together (in reference to one of his Miller Lite commercials). Another of Uecker's catchphrases from the aforementioned Miller Lite 'front row' commercial is, "He missed the tag!"
Uecker made cameo appearances as himself in the films O.C. and Stiggs and Fatal Instinct' and in episodes of the sitcoms Who's the Boss?, D.C. Follies and LateLine. He was the voice of the "head of Bob Uecker" in the Futurama episode "A Leela of Her Own."
Another prominent role was as Harry Doyle, the broadcaster for the Cleveland Indians, in the Major League film trilogy. In the movies, Uecker's character is known for his witticisms and his tendency to become intoxicated from drinking during losing games, as well as downplaying poor play by the team for the radio audience: for example, in the first film he also coins another popular sports phrase "Juuust a bit outside", to downplay an extremely wild pitch from Ricky "Wild Thing" Vaughn. Uecker received the role not because of his broadcasting history with the Brewers but because of his popular Miller Lite commercials.