Type Private Headquarters Worcestershire Founded 2007 Parent organization Halfords | Website boardmanbikes.com Founder Chris Boardman Acquisition date June 4, 2014 | |
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Products Bicycles, cycling accessories Profiles | ||
Boardman bikes new identity
Boardman Bikes, Ltd. (stylised "boardman'") is a British bicycle manufacturer, founded by the professional cyclist Chris Boardman, Sarah Mooney and Alan Ingarfield, and launched in the United Kingdom and Ireland in 2007. Ingarfield is the Chairman of the company, Mooney is the CEO and Boardman heads Research & Development alongside the special projects program B56.
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Boardman bikes sls frame platform overview
Ownership
In 2014 the UK bicycle and car parts retailer Halfords acquired Boardman Bikes for £20,000,000.
Product range
Boardman Bikes design road bicycles, time trial bicycles, mountain bikes, cyclo-cross bicycles, single-speed bicycles and hybrid bicycles. The Boardman Performance range includes the Pro, Team and Comp levels of specification utilizing carbon fibre and alloy frame designs.
The Boardman Elite range produces the AiR (Aerodynamic Racing), AiR/TT (Aerodynamic Racing Time Trial), SLR (Superlight Racing) and EM (Elite Mountain) series and uses high grade UD carbon fibre frames, forks and seat posts.
The fi (female informed) range of bikes was added to the line up in 2010 - with frames and components specifically designed around the requirements of women cyclists.
Sponsorship
Boardman Bikes have been ridden by riders who have won Olympic Gold, World, European and national titles across the road, MTB and triathlon disciplines.
Current Sponsorship includes supplying bicycles to:
Boardman has been known for his methodical, technology approach to racing from winning the Olympics on the Lotus 108 Bike, to becoming British Cycling's Director of Research and Development.