Blue (tourism magazine)

Blue was an adventure travel magazine, founded in 1997 by Amy Schrier, with David Carson as the original design consultant. Its focus was on global adventure travel. It was published in New York City and is now out of print; its last issue was February–March 2000.

The cover of its first issue was included in a list of the Top 40 magazine covers of the last 40 years by the American Society of Magazine Editors. In 1999 Life magazine listed it in the Best Magazine Photos of the Year. The New York Times characterized it as "not your father's National Geographic."