Parent organization Imperial Brands | ||
 | ||
blu eCigs is an electronic cigarette company, founded in Charlotte, North Carolina, US in 2009 and is currently owned by Imperial Brands plc. Its founder, Jason Healy, called blu "a lifestyle brand for smokers".
Contents
History
From April 2012 until July 2014 blu eCigs was owned by Lorillard Tobacco Company, when Lorillard was purchased by R.J. Reynolds Tobacco Company blu eCigs was sold to Imperial Tobacco as part of a 7.1bn deal between Reynolds Tobacco and Imperial Tobacco.
blu eCigs was developed by Jason Healy and is the second most popular e-cigarette brand with sales of 23.6% dollar, 17.3% unit.
Operations
blu eCigs closed their Edinburgh site in 2015 putting jobs at risk.
Research
blu eCigs were used in the health study involving 30 other e-cig brands.
References
Blu eCigs Wikipedia(Text) CC BY-SA