Founded 2010 | ||
Bloomfire is a computer software company based in Austin, Texas. The business creates web-based software applications that aim to increase virtual knowledge-and-information-sharing in the workplace. It was founded in 2010 by Josh Little, and originally headquartered in Salt Lake City, Utah. The company is backed by investors such as Austin Ventures and Redpoint Ventures.
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Overview
Bloomfire products allow companies to share information on a web-based application platform. The software application "Bloomfire", launched in 2012, allows users to create team communities where people can post questions and answers, and add or create new content. The content can be uploaded in the form of videos, photos or text documents. The social platform allows users to "follow", "share", and "like" other users' content; it also has screen-recording capabilities. The software aims to increase accessibility to information within a company. The application can be accessed from a device connected to the internet.
The application is available for a monthly fee, and the company has several hundred customers. Bloomfire provides software for companies such as Domino's Pizza, Bechtel Corporation, the real-estate firm Re/Max, and Stryker Instruments. Bloomfire targets its Bloomfire software towards sales teams and sales training, in particular to those who work from remote sites, but it also applies to other business domains. Users have access to support on-line, as well as to phone and email support.
Bloomfire announced in March 2013 that they had raised $8 million in venture funding for their Series A funding from Redpoint Ventures and Austin Ventures. Their total venture funding is $18 million for 2013. The company had 30 employees as of 2013, and planned to employ 50 by the end of 2014.
History
The previous CEO of Bloomfire, Craig Malloy, had an 18-year career in videoconferencing before buying Bloomfire in 2010. In 1994, he was a product manager at VTEL, a videoconferencing software company. In 1996, he co-founded ViaVideo, a low-cost videoconferencing developer, with four other VTEL executives. In 1998, Polycom, based in San Jose, California, bought ViaVideo for $54 million. In 2003, Malloy co-founded LifeSize Communications with Michael Kenoyer to produce high-definition videoconferencing equipment. In 2009, the Swiss company Logitech International acquired LifeSize for $405 million.
LifeSize Communications was a customer of Bloomfire, which was founded in Salt Lake City in 2010. Malloy and his co-founder David Mccann decided to buy Bloomfire and continue to develop it in Austin, Texas. In January 2014, Malloy left Bloomfire to resume as CEO of LifeSize. Malloy was replaced by Bob Zukis.
Awards and recognition
In 2012, Bersin & Associates named Bloomfire in their Learning Leaders Winners in the Vendor Innovation in Learning and Talent Management: Informal Category. In 2012, Bloomfire was named a Brandon Hall Gold Award winner for Best Advance in Social Learning Technology.