Manufacturer BlackBerry Type Smartphone | Related | |
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Slogan "Your Power. Upgraded." Compatible networks LTE, PCS, CDMA, HSPA+, GSM & EDGE Availability by country December 17, 2014 (2014-12-17) | ||
The BlackBerry Classic, originally known as the BlackBerry Q20, is a touchscreen-based smartphone with a physical QWERTY keyboard developed by BlackBerry, previously known as RIM (Research In Motion). The BlackBerry Classic was unveiled in December 17, 2014 and it runs BlackBerry 10 operating system. Its design is similar to the BlackBerry Q10 in form and feel and especially to the BlackBerry Bold 9900 and related lines in that they feature an optical trackpad which can compliment or be used as primary means of navigation instead of or with the device's touch-screen.
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Reception
The BlackBerry Classic received generally positive reviews from critics, with average ratings of 7/10. Techradar gave a 3.5/5 score, praising the speed of the web browser and messaging services, but expressing disappointment toward a lack of apps and the phone's physical weight.
Sales
In March 2015, financial firm Morgan Stanley issued a report claiming both the BlackBerry Passport and Classic were "not selling" and that only 8,000 units combined were sold in that financial quarter. According to The Guardian, general sales had reached $793 million, which was below BlackBerry's $927 million expectations.
On July 5, 2016, BlackBerry announced that it would cease production of the Classic globally. This ignited speculation that the Classic had been the last BlackBerry with a physical keyboard and with BlackBerry 10. However, on 26 July 2016 the company hinted that another model with a traditional keyboard was "coming shortly". Previously, COO Marty Beard had debunked the rumours about the end of BlackBerry 10.