Launched 24 September 2007 Picture format 4:3 (576i, SDTV) Country India | Owned by UTV Slogan Rest Less. Language Hindi | |
Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.
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In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.
The channel has launched its latest show, Halla Bol, the first show under the new brand campaign. It will showcase stories inspired by various real life instances and celebrates the victories of women who stood their ground to emerge as heroes. The show is hosted by television actor Karan Tacker.
Currently broadcast
Formerly broadcast
Bindass India concert
On 13 January 2008, Bindass presented a two-hour live concert starring popular Bollywood star Shahrukh Khan at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant and Dino Morea. The concert was hosted by Sajid Khan, and choreographed by Ganesh Hegde.
Prior to the contest Bindass organized a nationwide contest called "Dance with SRK", where the lucky winners would get to dance with Shah Rukh Khan on stage. Through a lucky dip, three winners, Andrew from Kolkatta, Richa from Lucknow and 9 year old Vidhi from Mumbai, were chosen. The concert was telecast on Bindass on 26 January 2008 on Indian Republic Day.
A video of Esha slapping a contestant, Ravi Bhatia, from Bindass' reality TV show Dadagiri, attained the status of an internet meme under the title of "How can she slap?".