Founded 2014 Website billiondollarboy.com | Subsidiaries Lasso Group | |
Industry Social Media, Advertising, Multi-channel network Headquarters London, New York, Istanbul and São Paulo Key people Guy East, Edward East, James Bell | ||
Billion Dollar Boy is a global influencer marketing agency targeting male audiences. It has four offices around the world including London, New York City, Istanbul and São Paulo.
Contents
Its advisors include Hollywood producers Guy East and Nigel Sinclair. The company initially focused on a digital rights management service aimed at independent film and TV production companies.
History
Billion Dollar Boy was founded on May 27, 2014 by Edward East, James Bell, Hughie Phillips and Thomas Walters. Company clients include Alchemy Films, Morgan Creek Productions and Hammer Films at launch. In August 2015, Billion Dollar Boy announced they were organising Europe's first ever Vine Convention, scheduled for February 2016.
In November 2015, Billion Dollar Boy opened a New York Office on Madison Avenue. In 2016 it opened offices in Istanbul, Turkey and São Paulo, Brazil.
In 2015, Billion Dollar Boy announced Lasso a joint venture to spin off its digital rights management service. Lasso is a joint venture with leading film, TV and music rights company Fintage House.
In 2015, Billion Dollar Boy was selected by Bell-Phillip Television Productions as exclusive distributors of the world’s most popular soap, The Bold and the Beautiful in the UK. Billion Dollar Boy uploads new episodes of the soap to YouTube daily, with other exclusive video content.
Services
Billion Dollar Boy helps brands and agencies reach male audiences through influencer marketing, such as its promotion with Stuggy for StudioCanal. They consider a number of factors when matching the right influencer to the right brief, for example considering an influencers' tone of voice and creative aesthetic
The company also manages campaigns across all Social Media networks, for example a Vine campaign on behalf of FMCG giant Danone by combining traditional advertising (OOH posters) with a series of six-second Vines.