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Books Rippling: How Social Entrepreneurs Spread Innovation Throughout the World | ||
When dreams defy reality beverly schwartz at tedxamericanuniversity
Beverly Schwartz is an American behavioral scientist, business executive, and author specializing in social marketing and social entrepreneurship. She is the Vice President of Global Marketing of Ashoka: Innovators for the Public. Her book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World was honored with the 2013 Silver Nautilus Book Award and the 2013 Axiom Business Book Award.
Contents
Life & Background
Beverly Schwartz was born in New York City and has spent time living in Minneapolis, San Francisco, Atlanta, and Washington D.C. She attended the City University of New York and the University of Minnesota, earning a Master of Science degree in behavioral science. She currently lives in Washington D.C.
Career
Schwartz served as the Executive Director of the Minnesota Association for Non-Smoker's Rights, where she participated in writing, lobbying, and supporting statewide public health legislation, resulting in the passage of the first non-smoking statewide ordinance in the US. She also worked at the United States Center for Disease Control from 1987-1992, where she helped develop and manage the "American Response to AIDS" campaign and other educational and awareness programs . While at the CDC, she was also acting Director of Communications for the National Center for Smoking and Health. She has additionally served as an advocate for global educational reform during her tenure as Vice President of Social Marketing with the Academy for Educational Development.
Schwartz has worked with FleishmanHillard, where she chaired their social impact global practice group. She assisted in the development of the organization's social and strategic marketing plans and also served as the project director for the non-advertising portion of the Youth Anti-Drug Media Campaign under the guidance of the Office of National Drug Control Policy As of 2014, Schwartz is the Vice President of Global Marketing at Ashoka: Innovators for the Public.
Published works
Schwartz is an author, publishing multiple works, including her award winning book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. She is a former associate editor of the Social Marketing Quarterly.