Number of locations 160 (2014) | Parent BSR Franchising Group. Founded 1961 | |
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Key people Graeme Cunningham (CEO) Products Whitegoods, small appliances, consumer electronics Type of business Independent Retailer Group | ||
Tefal soup co available at betta home living
Betta Home Living is an independent retail franchise group providing home appliance and furniture in Australia. It is based in the Brisbane suburb of Eagle Farm, Queensland. The chain is owned by the BSR Franchising group.
Contents
- Tefal soup co available at betta home living
- Betta home living for laundry appliances and more that s betta
- History
- Rebrand
- Store Locations
- Sponsorship
- References
Betta home living for laundry appliances and more that s betta
History
In 1961, seven local independent retailers came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). BETTA went on to become BSL (Better Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.
After BSL went into administration, 48 of the Betta stores acquired their own brand and formed the BSR group.
Rebrand
BSR group chief executive officer Graeme Cunningham said to represent the rebrand is the “That’s Betta” marketing campaign to highlight the group’s move into the homewares category.
Store Locations
Currently Betta has locations in Victoria, New South Wales, South Australia, Northern Territory, Western Australia, Queensland and Tasmania.
Sponsorship
Betta Home Living is a major partner of the Brisbane Heat cricket team.
Betta Home Living also partnered with cricketing legend Matthew Hayden teaming up with Betta as its ‘Captain of Cooking’ to help promote better cooking and lifestyle solutions.