Nationality American Organizations founded Hulu | Role Business executive Name Beth Comstock | |
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Alma mater College of William and Mary (B.S.) Occupation Senior Vice President and Chief marketing officer, General Electric Similar People Jason Kilar, Sallie Krawcheck, Jeffrey R Immelt, Robert Greenblatt, Jeff Zucker Profiles | ||
Education College of William & Mary | ||
Personal connection in corporate storytelling beth comstock future of storytelling 2014
Elizabeth "Beth" Comstock (born August 30, 1960) is an American business executive. She is currently the vice chair of General Electric. She operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.
Contents
- Personal connection in corporate storytelling beth comstock future of storytelling 2014
- Profile beth comstock senior vice president and ceo ge
- Personal life
- Career
- Career honors
- References
Profile beth comstock senior vice president and ceo ge
Personal life
Comstock graduated from the The College of William and Mary in 1982 with a Bachelor of Science in Biology. She began her career doing local television production in Virginia.
Career
Since 2008, Comstock served as GE’s chief marketing and commercial officer. From 2006, she was President of Integrated Media at NBC Universal overseeing ad sales, marketing and research, and led the company’s digital efforts including Peacock Equity, acquiring iVillage.com and oversaw the founding of Hulu. In 2003 she was named GE's first chief marketing officer in more than 20 years and created ecomagination as an initiative to drive positive environmental impact from GE and its customers. Previously, she held roles at GE, NBC, CBS and Turner Broadcasting.
Comstock is a member of Nike, Inc’s Board of Directors and Trustee president of the Cooper Hewitt, Smithsonian Design Museum.
Career honors
Forbes named Comstock one of "The World's 100 Most Powerful Women" in 2015 and 2016.
On 29 October 2016, Comstock was listed by UK-based company Richtopia at number 8 in the list of 100 Most Influential Chief Marketing Officers.