Area served Worldwide Type of business Private | Website www.betamotor.com Founded 1904 | |
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Industry Motorcycle manufacturing Founder Giuseppe Bianchi, Arrigo Tosi | ||
Beta is an Italian motorcycle manufacturer, specialising in off-road motorcycles. Beta are best known for their popular trials bikes. In 2005, they launched a range of enduro motorcycles using KTM engines. In 2010 they launched the new RR series, with a new engine made in-house. Beta motorcycles have been used by world trials champions such as Jordi Tarrés, Dougie Lampkin and Albert Cabestany.
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History
Beta has its origins in 1904 as a bicycle manufacturing company named "Società Giuseppe Bianchi", originally based in Florence. The company started making motorcycles in 1948. The name Beta comes from the initials of Enzo Bianchi and Arrigo Tosi, who ran the company at that time. Focusing on two-stroke bikes through the 1950s and 1960s, the company started focusing development and production to off-road motorcycles in the 1970s.
Trials models
Beta have produced motorcycles for observed trials since the early 1980s and are now one of the leading manufacturers. Unlike the Trail and Enduro models, the trials bike have used Beta's own engines.
Enduro and motocross models
Beta made a range of motocross and enduro bikes during the 1970s and 1980s.
The Beta Enduro bikes have used KTM engines since their return in 2004, though 2009 sees the launch of bikes with Beta's own power units.
Trail models
The Alp trail motorcycle models have used air-cooled Suzuki DR-model engines and have a good reputation at commuters and 'green-lane' trail bikes. With a low seat height and a reputation as an easy to ride motorcycle, they are ideal to beginners of off-road riding.