Industry Restaurants Founded 1 June 2015 Number of employees ~10 | Genre Coffee house Headquarters Kirovograd, Ukraine Website [1], | |
Berloga (time club) is an anti-café chain, at which customers pay for the time spent there, rather than the food – offering unlimited free wifi, tea and biscuits. Berloga is a combination of the anti-cafe and coworking
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History
The name Berloga is derived from Берлога, bear's den in Russian. Berloga was first opened in June 2014 in Kirovograd. Berloga’s prototype was a common space called Tree House. Tree House was founded by Ivan Mitin in 2010 and the system of free donation continues there.
Concept
Berloga uses the concept of the anti-cafe, that have already became usual in Russia and Ukraine.
The main concept of Ziferblat is not only to use an unusual pay system, but to create a space cushy as home where it’s comfortable for you to work and to entertain as well, a place where it’ll be easy to meet new people. One of the main Ziferblat’s features is a tendency to allow the guest to be autonomous, if you want you can become a part of the process: cook food and make drinks at the common kitchen, organize events. People aren’t paying for consumption; we pay for the space and they pay for the time, so it’s about participation.
Location
The Berloga is located in the center of the city. Its locations makes it accessible for the local communicaiton