Name Ben Padnos | Education University of Michigan | |
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Ben Padnos is an Internet entrepreneur based in Manhattan Beach, California, USA.
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Padnos, born January 1974 in Cambridge, MA, worked for Yahoo! from 1997-2001. He has founded or co-founded several Internet start-ups, including CashFlowFromCreditCards, EndTheDebate (which purchased Barry Bonds' 755th home run baseball at auction), and search engine marketing firm Better, Inc., which was acquired by Tsavo Media, Inc. in September 2008. Tsavo is a spin-off of Guelph, Ontario, Canada-based Moxy Media, Inc.
Biography
After attending the University of Michigan, Padnos moved to Southern California to become Co-Founder and Director of Marketing at California-based University Netcasting, Inc. (UNI).
He was responsible for developing the marketing, advertising and sponsorship plans for UNI's launch of a new collegiate on-line sports network, FANSonly, which helped secure nearly $5m in venture capital funding. FANSonly was acquired by Student Advantage prior to their IPO in 1999. The site is now part of the CBS Sports Network, owned by CBS Corporation and is considered the #1 website specifically devoted to college sports.
Current work
Padnos is an investor in early-stage public and private companies. He founded DONE! Ventures in October, 2001 after leaving Yahoo's ValueLab. DONE! has incubated businesses including eCreditCards, CashFlowFromCreditCards, audio file sharing site Audioo, and a search engine marketing firm Better, Inc.
BetterPPC is a scientific ad copy testing and optimization platform for pay-per-click advertising services Google AdWords and Yahoo! Search Marketing. Better, Inc.'s Search Engine Optimization service, DONE! SEO has been profiled in Newsweek, Kiplinger's Personal Journal, WashingtonPost.com, MSNBC.com, and ComputerWorld.
Padnos serves on the Board of Directors of Louis Padnos Iron & Metal Company, Inc., a century-old family owned and operated scrap metal and paper processing and recycling firm based in Holland, Michigan.