Throughout the film there is a theme that the smallest breweries have next to no chance to compete due to the sheer volume of advertising and outdated beer distribution laws. The original laws demanded a three tier system to separate the powers of selling beer. The law demands that the beer brewer cannot deliver directly to the retailer, supposedly creating a separation of powers resembling the US government's legislative, judicial, and executive branches. The film claims these laws are now inhibiting growth of smaller brewers and therefore allowing the largest brewers (Coors, Anheuser-Busch, and Miller) to maintain an oligopoly on beer.
The film was written, produced, narrated, and directed by Anat Baron, former head of Mike's Hard Lemonade. The film is now available on DVD.