Industry Software, Gambling Revenue 12 million GBP (2015) Headquarters Newcastle upon Tyne Type of business Private | Website www.bedegaming.com Founded 2011 Number of employees 185 (2016) | |
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Key people Daniel Smyth (Managing director) Joseph Saumarez Smith (Chairman) Michael Brady (Commercial director) Alex Butcher (CTO) Divisions Platform, Casino, Bingo, Retail, Games Studio | ||
Bede Gaming is a gambling platform and software company based in Newcastle upon Tyne, in the United Kingdom, with offices in London, United Kingdom and Sofia, Bulgaria. It supplies gambling platforms and software to online casinos, online bingo operators, and lotteries in regulated markets. The platform handles more than £125 million of wagers per month.
Contents
Products
Bede Gaming's platform develops modular, device agnostic gambling products, allowing users to bet using a single sign on centralised account. The platform integrates into land-based reporting and loyalty systems, allowing gambling operators to have a single view of their customer both online and in their retail channels. More than 50% of transactions on the platform are conducted on mobile devices such as smartphones and tablet computers. Operators have a suite of management and reporting tools to allow them to track customer behaviour and reward customers with game specific bonuses or promotions. Bede Gaming's platform operates using a single source of code, meaning that there is only one iteration of the platform rather than multiple versions offered by rival gambling platform companies.
Platform integrations
Bede Gaming's platform has integrated games content from land-based and online gambling content providers, including International Game Technology, Bally Technologies, Williams Interactive, Novomatic, Evolution Live Gaming, Realistic Gaming, NetEnt, Playtech, Microgaming Quickfire, Eyecon, Blueprint Gaming, and Endemol Games.
Backend integrations to facilitate client management include WorldPay, Safecharge, Experian, Pentaho, Income Access, SmartFocus's Emailvision, Hasoffers, Neteller, and Jumio.
Clients
Twenty seven online casino and bingo websites use Bede Gaming's platform as the underlying technology for their business. Brands using Bede Gaming's platform include BetUK.com, Pink Casino, Health Bingo, Euro-millions, Bingo Godz, Crown Bingo, Bingo Stars, Svenska Casino, Svenska Bingo and Bingo.ie. In January 2015 it was announced that The Rank Group would be using Bede Gaming's platform for their land-based and digital business, Grosvenor Casinos and Mecca Bingo and in February 2016 both sites migrated to the Bede Gaming platform.
History
Bede Gaming Ltd was founded in 2011 by Joseph Saumarez Smith, Dan Smyth and Michael Brady, online gambling industry veterans who had previously worked with leading games suppliers such as OpenBet, Playtech and Dragonfish. Their frustration at working with legacy gambling platforms that did not allow simple changes to the customer facing front end led them to develop their own platform.
Licensing
Bede Gaming is licensed by the UK Gambling Commission and the Alderney Gambling Control Commission as a software supplier.
Celebrity Big Brother
Pink Casino, one of Bede Gaming's brands, is the sponsor of the eighteenth and nineteenth series of Celebrity Big Brother.
Awards and recognition
Bede Gaming was named online bingo supplier of the year 2014 at the eGamingReview B2B awards and shortlisted for Platform of the Year and Bingo supplier of the Year in the 2016 EGaming Review B2B Awards Bede clients were shortlisted for Rising Star of the Year and Bingo Operator of the Year in the 2014 eGaming Review Operator Awards and won the Innovation in Bingo award in the 2014 eGaming Operator Marketing Awards.
Bede Gaming won the 'Cushty Company to Work For' award in the 2014 Creative North Awards and the High Growth Company award at the 2014 Dynamo IT and Technology Company awards.