Released 8 April 2016 Genre Pop
electro-pop | Format Digital download Length 3:35 | |
Label Universal Music Germany Writer(s) Lena Meyer-Landrut
Johnny Coffer
Sam Preston
Katrina Noorbergen | ||
"Beat to My Melody" is a song by German recording artist Lena Meyer-Landrut. It was written by Meyer-Landrut, Johnny Coffer, Sam Preston, and Katrina Noorbergen for the former's fourth studio album Crystal Sky (2015). The song was released by Universal Music Germany as the album's third single on April 1, 2016. The Single reach the Top 20 in Germany.
Contents
Background and release
"Beat to My Melody" is an electronic pop song, featuring oriental elements in its production. The song was written by Lena Meyer-Landrut, Jonny Coffer, Katrina Noorbergen and Sam Preston and was recorded at Jonny Coffers studios in London. It was produced by British producer Biffco and the German producer duo Beatgees, who produced 13 of 14 tracks of the album "Crystal Sky".
The song was remixed by German producer team Madizin for the re-release of "Crystal Sky" where it can be found as a bonus track. The mix also serves as the single version of the song.
Cover art
The cover design follows the designs of the previous single covers and that of the album cover, using the same kaleidoscopic effect and the same font work. The picture used is a still picture from the music video for "Wild & Free".
Music video
The accompanying music video was shot in Berlin and features scenes filmed at the Heinrich-von-Kleist-Park in Schöneberg. It was directed by German director Vi-Dan Tran, who also directed the videos for Lena's previous singles "Wild & Free" as well as the album tracks "Catapult" and "Home", and was co-directed by German singer Lary, who made her directing debut with this video. The video was produced by the BNTB-Agency. On March 25, 2016 a music video for the "Dayne S Remix" of the single was exclusively released on her YouTube channel.
Promotion
The song was first performed live at the Grand Prix Party for the Eurovision Song Contest 2015 on May 24, 2015 broadcated by the ARD. Lena also performed the song for MTV Germany in an episode of MTV Live Sessions. She also performed the song on German telenovela Gute Zeiten, schlechte Zeiten along with "Traffic Lights" to promote the album, the performance was broadcated on October 15, 2015. The song is part of her setlist of the "Carry You Home Tour" in support of her fourth studio album.