Beach Travellers

Updated on Dec 22, 2024

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Industry Tourism Founded 2004 Type of business Adventure Travel		Headquarters Vancouver Number of employees 42

Founder TJ Hermiston and Graeme Barker Products Adventure Travel and Surf Camps Website http://www.beachtravellers.com/

24 days in thailand with beach travellers

Beach Travellers is a Vancouver based travel company that specializes in adventure travel. The company hosts over 40 annual trips ranging from 12 to 40 days in four different countries; Bali, Cambodia, Brazil Costa Rica and Thailand. The company’s target market is mainly towards Canadians within the age demographic of 18 to 30.

Beach Travellers operates in an online environment that is based on its website and online business systems. Over the years, the company has grown via word-of-mouth and online marketing.

The Beach Travellers team consists of two founding members, TJ Hermiston and Graeme Barker, office employees and experienced guides stationed in four countries. The team is driven by the love of travelling and the joy of expanding people’s horizons to new and exciting places.

Beach travellers june the ducklings

History

After graduating high school, TJ Hermiston backpacked for six-month throughout South-East Asia. During his travels he got in touch with his best friend Graeme Barker, and told him about his amazing experiences. Graeme decided to accompany TJ, joining his friend for the final two months of the trip. Their experiences along their travels had been life changing and the two men wanted to share it with others.

In March 2004 TJ Hermiston and Graeme Barker gathered their savings and launched Beach Travellers. To promote their company, the two founders drove across Canada for three months, stopping at Canadian universities to set up information booths. This was executed again the following year.

By 2005 TJ Hermiston and Graeme Baker had stirred up enough interest to take six clients on a tour to Thailand. The trip was very successful and from that year forward the clientele doubled.

Brand

Beach Travellers is branded in its demographic as a ‘lifestyle company’. The company utilizes ‘grass-roots’ marketing by setting up information booths in Universities and using innovative marketing methods such as hosting events, flier teams, and online social media presence.

Beach Travellers currently carries two corporate sponsors: MyPakage Underwear and Spy Optics, who supply the Beach Travellers staff with undergarments and sunglasses. This sponsorship helps Beach Travellers gain popularity and credibility in the business/client community and contributes to Beach Travellers’ travel culture and lifestyle brand.