Name Bea Feitler Died April 8, 1982, Brazil | Role Designer Education Parsons School of Design | |
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Image as Language: On Being an Art Director
Beatriz Feitler (1938 - April 8, 1982), was a Brazilian designer and art director best known for her work in Harper's Bazaar, Ms., Rolling Stone and the premiere issue of the modern Vanity Fair.
Contents
- Image as Language On Being an Art Director
- Early life education and early career
- Later career
- Illness and death
- References
Early life, education and early career
Feitler was born in Rio de Janeiro, after her parents fled from World War II Europe. She spent most of her working life in the United States where she graduated from Parson's School of Design in New York City. She designed record jackets for Atlantic Records.
After her graduation in 1959, she returned to Brazil to study painting in Rio de Janeiro. Feitler worked in an advertising agency with for the progressive Senhor magazine.
In 1960 she joined Sergio Jaguaribe (the cartoonist Jaguar) and Glauco Rodrigues in the founding of Estudio G: an art studio specialized in album covers, posters and book design. Amongst her most important works of this period are the book covers made for Editora do Autor, a brief publishing enterprise of the authors Fernando Sabino and Rubem Braga.
Later career
In 1961 Feitler returned to the United States where she was hired as an art assistant at Harper's Bazaar by her former teacher at Parsons, Marvin Israel, becoming co-art director of the magazine along with Ruth Ansel only two years later.
Her keen aesthetic judgement was appreciated and respected by her peers – and especially by the photographers. In a 1968 Graphics article Richard Avedon recalled the close creative collaboration of the two young women designers for the cover of the April 1965 issue of Bazaar. The final cover of a pink space helmet won an ADC medal
In 1972 Feitler left Harper's Bazaar and joined Gloria Steinem in Ms. magazine, where she would remain until 1974. She was first art director at Ms. magazin, and was responsible for the design of the revived Vanity Fair. After this period Feitler started giving classes at the School of Visual Arts (SVA) (an activity that would last until 1980) and worked on several freelance projects like posters and costumes for the Alvin Ailey Dance Company, ad campaigns for Christian Dior, Diane von Furstenberg, Bill Haire and Calvin Klein, and record jackets including the album Black and Blue by the Rolling Stones. In 1975, thanks to the insistence of Annie Leibovitz, Feitler started working for Rolling Stone, beginning her six-year association with the magazine which would lead her to redesigning its format twice.
Illness and death
Feitler's final project was the premiere issue of the revived Vanity Fair. At that time she had undergone surgery and chemotherapy to treat a rare form of cancer and had been undergoing chemotherapy for several months already. Feitler died April 8, 1982, before the issue was published. Although she approved the mechanicals, of her final project, Feitler died of cancer at April 8, 1982 and did not live to see it published.