Type Proprietary company Website beinteractive.com.au Parent organization Salmat | Industry Telecommunications Headquarters Sydney | |
Be.interactive (formerly Legion Interactive and part of the Belong Group) is an Australian telecommunications company which provides services such as SMS messaging and phone hotline management. Notably, it manages the phone system and eviction vote counting for Australian Idol and Big Brother Australia.
It was founded in 1993. It was acquired in 2010 by Salmat to form what is now Salmat Digital, the digital arm of Salmat the multi-channel marketing solutions provider, offering services such as voting, loyalty, email marketing, mobile apps, competition and data insights.
References
Be.interactive Wikipedia(Text) CC BY-SA