Type Public Founded 1997 Area served Worldwide | Industry Infant clothing Headquarters Northamptonshire, UK | |
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Key people Guy Schanschieff (Founder) | ||
Bambino Mio is a brand of reusable nappies, manufactured and sold by a company of the same name based in Brixworth, Northamptonshire, UK. Bambino Mio nappies are widely used in the UK, and are sold in more than 70 countries.
Contents
As well as nappies, the company sells related products such as nappy liners and covers, potty training pants, baby wipes, baby powder and laundry detergent.
History
Bambino Mio was founded in 1997 by husband and wife Guy and Jo Schanschieff, after noting similar businesses in New York and Australia. The couple set up a reusable nappy laundry service from their home in Northampton, UK, and started to sell reusable nappies (Cloth diapers) and associated products directly to parents through mail order under the name Bambino Mio.
In 2003, the company enrolled in the UK Passport to Export scheme, and by 2006 it had recruited several multilingual employees and set up a web site to manage international sales in 24 languages. In 2007, Bambino Mio was presented with two Northamptonshire Business Excellence awards.
Founders
Guy Schanschieff was awarded an MBE in the 2011 New Year Honours List for his services to business. In 2003 he founded the North Somerset Nappy Alliance, an association which represents manufacturers and distributors of reusable nappies when dealing with political affairs and local government. In 2014 Schanschieff is Chairman of the Alliance.
Product reception
Bambino Mio has received a number of consumer awards, including the Loved by Parents Awards 2013 – Best Ethical Brand Gold award, shortlisting for the Junior Design Awards 2013 – Best Reusable Nappy, thePrima Baby Reader Awards 2013 Gold award, and the Australian Mother and Baby Magazine Awards 2012 Reusable nappy of the Year Silver award. In 2014 the company and its products have won several more awards.
In a 2011 panel text organized by BabyWorld magazine, the Bambino Mio two-piece nappy received mixed reviews, with some panelists preferring less expensive brands. The company's training pants were praised in a potty-training products review in the Herald-Sun.