Area served Worldwide Number of employees 70 (2012) | Headquarters Redwood City Type Privately held company | |
Industry Software as a service (SaaS), Gamfication, Computer Software Key people Kris Duggan (Co-Founder)
Wedge Martin (Co-Founder)
Jon Shalowitz (CEO & President) Products Behavior Platform, Badgeville for Communities Website www.badgeville.com
badgeville.com/wiki CEO Jon Shalowitz (1 Apr 2014–) Profiles | ||
Startup battlefield badgeville presentation
Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides a SaaS-based technology for web and mobile sites to measure and influence user behavior. The firm provides a software as a service platform that enables businesses to apply behavior-influencing techniques, such as gamification, in their web and mobile experiences; customers include American Express, Oracle, Samsung, Bell Media, Kendall-Jackson and Philips Electronics.
Contents
History
The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 . At that time, the company had raised less than $300k in angel funding.
In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.
In September 2011, it announced Social Context, which enabled businesses to add social mechanics to their web and mobile experiences. In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.
Social Fabric
Social Fabric is a social-mechanics product that was launched by Badgeville in September 2011 during the TechCrunch Disrupt conference to help drive user engagement and loyalty to websites. The product was offered to clients as a SaaS, and complements Badgeville’s game mechanics products by enabling ordinary websites to obtain social elements currently available only on social network websites. An aspect of Social Fabric is Personalized Activity Streams (as opposed to general activity streams), whereby each activity feed in Social Fabric is based on an algorithm that contextualizes it to the user’s activities, interests, and friends. Social Fabric also provides notifications and alerts, and enables users to follow people or topics and view new activities and content in real time.
Partners and clients
The company provides integrations of its platform with third-party platforms and software including Jive Software, Yammer, Zendesk, Salesforce.com, Sharepoint and Bazaarvoice. According to its website, Badgeville's customers have included EMC, Samsung, Deloitte, Marketo, Bell Media, CA Technologies, American Express, Kendall Jackson, AT&T, and others. In addition to customers, the company site lists multiple partners. Badgeville partners with Independent Software Vendors (ISVs), including: Oracle, Yammer, and IBM, among others. Other Badgeville partners are System Integrators, including: Accenture and Deloitte. Badgeville also partners with agencies, such as Media Interactive, Crimson Consulting Group, and Hinttech.
Awards and reception
In November 2011, Badgeville was named to Forbes' list of America's 100 most promising companies. In April 2012, the company was named "Cool Vendor" in Social CRM by Gartner In May 2013, Badgeville given Codie Award and named Best Cloud Platform as a Service by SIIA In November 2011 Badgeville was named to Forbes' list of America's 100 most promising companies.