Released April 2, 2012 Recorded 2012 | Format Digital download Length 4:00 | |
Genre African hip hop, Afropop Label Empire Mates Entertainment | ||
"Baddest Boy" is a song by E.M.E acts Wizkid, Skales, and Banky W. It was released on April 2, 2012 as the lead single from the label's compilation album, Empire Mates State of Mind (2012). A leaked version of the single featuring Wizkid and Skales surfaced on the internet prior to its official release. According to Okayafrica, "Baddest Boy" is a banger with synths that resemble a heavily screwed “Akpako Master”. The song was produced by Legendury Beatz.
Contents
Background and recording
In an interview with Beverly Bryan of MTVIggy, Wizkid was asked about the writing and recording process of the album's lead single. His response was: "It was funny. It was crazy. We were just in the house one time and there was something going on the Internet. People were talking about our label. Stuff like, “oh, it’s time to leave.” [Laughing.] Stuff like that. As you said, the industry is getting so crowded. People are coming up and trying to sound like you and be like you. People are saying there’s a lot of competition and things going on. But we just believe in work. So, I went into the studio and I heard the beat. And Skales starts working on this verse. And then I came on. And then Banky did his verse. And then the song came out and it’s a successful song. I’m thankful for that."
Music video
The music video for the single, directed by Clarence Peters, was uploaded to YouTube on July 18, 2012. It features cameo appearances from Shaydee, Niyola and DJ Xclusive. According to Nigeria Trends, the music video was shot in a private jet and hanger. The music video for "Baddest Boy" has eclipsed the 1.2 million views mark on YouTube.
Accolades
The music video for "Baddest Boy" was nominated for Most Gifted Duo/Group/Featuring Video at the 2013 Channel O Music Video Awards. The award ceremony was held at the Walter Sisulu Square, in Kliptown, Soweto on November 30, 2013. "Baddest Boy" earned E.M.E acts a nomination for Best Collabo at The Headies 2013.