Initial release 2014 Operating system License Freemium | Development status Active Type Mobile app Website getbabybundle.com | |
Baby Bundle is a parenting mobile app for iPhone and iPad, designed to help new parents through pregnancy and first two years of parenthood. Developed in collaboration with medical experts, it helps track and record the child’s development and growth, offers parental advice, manages vaccinations and health check-ups, stores photos and provides baby monitoring services.
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Baby Bundle was the #1 parenting app in iTunes and was featured by Apple as the #1 Editor’s pick across all categories. It was hailed by Mashable as one of the "Top 5 Can’t Miss Apps."
History
Baby Bundle was founded in the United Kingdom by two brothers, Nick and Anthony von Christierson. Both of them used to work in investment banking in the City: Nick was at Greenhill & Co. and Anthony was at Goldman Sachs. When a friend's wife told them how frustrating it was to have half a dozen different baby apps on her smartphone, they left their jobs and set to create a single app that would include all those features. They researched the market by interviewing over 500 parents in the UK and US. It took them a year to build the app, which was named by their mother.
Looking for endorsement, they first went to the US and partnered with parenting expert and pediatrician Dr Jennifer Trachtenberg in mid-2013. Baby Bundle was launched in the US and Canadian App Stores in April 2014. In the same month, it became the #1 parenting app in iTunes and was featured by Apple as the #1 Editor’s pick across all categories. It was hailed by Mashable as one of the "Top 5 Can’t Miss Apps."
In 2015, Mumsnet, Britain’s largest website for parents, co-branded Baby Bundle, promoting it as the official Mumsnet app for parents. It was one of the first apps available for the Apple Watch.
Baby Bundle raised $1.8m seed round in March 2015 to fund development, with the money coming from a range of angel investors from across the US, UK and Asia. The von Christierson brothers have signed a deal to co-brand the app in the Middle East and expect to launch in Europe and Africa.
Features
Baby Bundle is an app for both the iPhone or iPad and provides smart monitoring tools and trackers for pregnancy and child development. It acts as a growth and daily activity tracker, offers parental advice, manages vaccinations and health check-ups, and helps parents record milestones. It has a parenting guide with tips and advice on what to expect when the baby arrives. An interactive forum also lets parents ask questions from others in the community. The app is free and also include paid premium features like the ability to turn two iPhones running into a baby monitor (to be able to listen to the baby while in a different room), a cloud service to share the child’s data with a spouse and the ability to store data on more than one baby.