Type Private joint venture Area served China Headquarters Shenyang Number of employees 3,900 | Industry Automotive Products Automobiles Founded 2003 Parent organization BMW | |
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Key people Olaf Kastner (Chief Executive Officer and President)
Lei Xiaoyang (Chief Financial Officer and Senior Deputy President) Owner BMW (50%)
Brilliance Auto (40.5%)
Shenyang municipal government (9.5%) | ||
BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.
Contents
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1, is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.
History
On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent. BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture. The first Chinese-made BMW, a BMW 325, was sold in October 2003.
In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China. Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units. Production at the plant began in May 2012.
In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.
Products
BMW Brilliance currently produces the following vehicles:
BMW vehicles
ZINORO vehicles
ZINORO (之诺) is a vehicle brand under BMW Brilliance, specialized in electric vehicles.