Client Burger King | Release date(s) 1991-1993 | |
Agency D'Arcy Masius Benton & Bowles Product BK Dinner Baskets
Value menu
Product tie-in Slogan I love this Place!
Your Way, Right Away Starring Dan Cortese
Kid 'n Play | ||
BK Tee Vee was Burger King's MTV-inspired advertising campaign from 1991-1993.
History
The campaign was created by New York based agency D'Arcy Masius Benton & Bowles. The original ads were used to promote the Burger King Every Day Value Menu and BK Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's, Taco Bell and Wendy's.
Many of the ads featured Dan Cortese as Dan the Whopper Man, while others included featured clips from rap music artists Kid 'n Play's film House Party. The cross-promotion of the Disney film Aladdin was also advertised under this promotion, as well as Last Action Hero. The last commercials using this campaign was when it promoted The Nightmare Before Christmas.
The ad program was also used the German market to promote a sandwich called the Big Tex.